product

Twenty years ago such a suggestion would be absurd. "Explain the latest developments in the context of the entire system?" A reporter would exclaim, "There's not enough room! I can't keep explaining the same thing, over and over, every single day!" Thankfully, these are the concerns of the print journalist, not his predecessor, the internet reporter (who has still to fully develop).

This is a perfectly valid suggestion against the backdrop of the internet. Let's say a news blog has released an article detailing a new contract between the US government and American contractor, Halliburton. Such an article will undoubtedly refer to some esoteric information that will stump anyone other than business executives and news junkies. With a simple click of the mouse, a befuddled reader could then be ushered to a page that would illustrate what this development means in the context of the whole system between contractors and the US government. Unlike newspapers, internet pages are infinite and (more or less) cheap.

Now the question is what would such a page look like? How could one explain entire systems of society to a reader who has almost no prior expertise? There are many ways to go about solving such a conundrum: the first would be to explain the system via text. But what are often undervalued in society are the skills required to explain complex systems simply and accurately to others: empathetic sensibilities bordering on ESP and complete comprehension of a subject matter. This skill set touches upon the core asset of good teaching. Many high-ranking academics (often professors at erudite universities) miserably fail to live up to this obligation themselves. But regardless of academia's problems, it's about time these principles were prized amongst journalists.

Ah, here we may encounter a dirty dirty secret: many journalists themselves do not know what is going on. It has almost become an industry standard to scan the internet and assemble one's article out of the disembodied parts of other articles, come Frankenstein. This shameful habit is almost an industry-wide practice. Don't believe me? Google a news story. Read the articles that pop up. Notice how mind-bogglingly redundant they all are. Rarely does anyone seek a different angle on a news story, let alone get different information from another relevant party. In fact, many quotes are the same en masse. As journalists grow increasingly lazier thanks to the internet and PR announcements, their collective knowledge grows weaker, their thoughts grow more dependent on others. Thinking and producing thoughtful work in the news industry looks reminiscent of mad cow disease: reporters eating and regurgitating the words of other reporters, who themselves have devoured and regurgitated the works of some public representative of the actual party. This pattern is a double edged sword, for not only does it seek to vanquish the reader's ever-mounting confusion, but it will undoubtedly rout out reporters who operate in partial or complete ignorance: the spores of mass confusion.

So, a reporter must be required to completely and thoroughly understand her beat. She is then required to explain the system as a pretext to her breaking story so that any reader, anywhere, will understand what the hell is happening. Not just businessmen, congress men, not just specific strata of society, everyone: housemaids, twelve-year olds, hippies, outdoor enthusiasts, former convicts, stay-at-home dads, artists, everyone.

The final benefit of this pattern is that the truth will be easier to discern from hype, spin and flagrant lies. How? Easy. Lies don't make sense. That's how we eventually know (other than a third party informing us) that we're being lied to. How do we tell the difference between a genius and a madman? The genius makes sense. Whatever explanatory system makes the most sense is the best candidate for the truth. There is nothing out there that can determine such a thing other than ourselves and our relationship to the truth. No matter where we stand in society, we all are tangent to larger operating systems that determine much of our lives. Systems of real estate development, agriculture, politics, and so on. We all have some first-hand knowledge of large newsworthy systems. That, combined with our intellect, is enough to suss out the truth. If someone can't explain to us how things interrelate simply and coherently, that's probably because they're full of shit.

A technology-enabled approach to the work of these organizations offers a number of intriguing possibilities. Often, these organizations are working in disadvantaged neighborhoods where Internet connection and PC ownership tends to lag behind communities where the residents have more income and have attained higher levels of education. Community organizers who use technology to achieve their goals have the additional opportunity to introduce new tools to their constituents and help them use and master these tools. I am encouraging social and community change practitioners to build technology strategies and tools into their work and to help their allies and citizen-leaders master technology in order to achieve organizing goals.

Perhaps the most articulate introduction to the general concept of open source is the introduction to Eric von Hippel's Democratizing Innovation:

"When I say that innovation is being democratized, I mean that users of products and services -- both firms and individual consumers -- are increasingly able to innovate for themselves. User-centered innovation processes offer great advantages over the manufacturer-centric innovation development systems that have been the mainstay of commerce for hundres of years. Users that innovate can develop exactly what they want, rather than relying on manufacturers to act as their (often very imperfact) agents. Moreover, individual users do not have to develop everything they need on their own: they can benefit from innovations developed and freely shared by others. The trend toward democractization of innovation applies to information products such as software and also to physical products. As a quick illustration of the latter, consider the development of high-performance windsurfing techniques and equipment in Hawaii by an informal user group."

Probably the most notable and widespread success story of "open source" is the development of open source software. The "source code" of any computer program is the complete set of instructions that the computer follows to provide its functions. There are two competing philosophies that determine the rules regarding the distribution of software "source code."

The basic business orientation dictates that, above all, the source code should be kept private and that only people who are allowed to make changes to it -- either to add functionality or fix bugs -- are the people who are authorized by the company that owns it. Although there are several variants, the "free software" or "open source" model if more-or-less the opposite of the corporation model in nearly all respects. Anybody can obtain the source code without cost. Anybody can make changes to the source code. And anybody can distribute the code without restriction to anybody.

Besides its desirable price (nothing!), the open source model offers many advantages over the closed, corporate model. One is that many eyes can identify and fix many bugs. Software flaws such as bugs or security holes are more readily found and exposed. (This is the reason why fair voting advocates are generally in favor of open source voting software.) Another reason is that the open source model promotes innovation by allowing anybody to implement new functionality. Although many of the modifications may be unwanted, some may provide a foundation for desirable features. Although the open source approach has its own disadvantages (as do all approaches), it offers surprisingly stiff competition against deep-pocketed corporate behemoths. Linux, for example, is more robust, less buggy and on a faster release cycle than well-funded corporately engineered operating systems.

Although computer programmers have been at the forefront of this intellectual revolution, computer programs are certainly not the only complex artifacts that could be designed, built, maintained and improved through an open-source collective effort.

One obvious artifact to think about moving into open source development is the development of vaccines and other medicines. And in this arena, medicines that could reduce suffering caused by the worldwide HIV-AIDS epidemic come to mind readily. Of course, in so-called "primitive" societies, knowledge of how to find, prepare and use medicinal plants was a precious gift handed down from generation to generation.

With oil prices skyrocketing, open source automobile developers could work together on developing automobiles with super high mileage and other environmentally friendly features. Already (NY Times August 2005) hobbyists are modifying Priuses and other hybrid vehicles to pump up the mileage.

Because corporations are driven primarily to maximize profits, they tend to focus efforts on the very popular and tend to ignore small niche interests. For example, the open source music movement now allows individuals to create music collaboratively and globally. Probably the most popular of these, adding 200 users per week is MacJams. (See links below for general home page and to see what an individual's entry looks like). Albums can be built and distributed on a one-off basis without the high up-front costs of using a recording studio.

Similar avenues exists for poetry, stories, photographs, video and artwork. Examples may be seen at lulu.com, Xlibris, and publishamerica.

The idea of using computer games for socially responsible purposes has some intriguing arguments in its favor. One is that people are already spending enormous amounts of time doing mindless virtual driving (at least they're not wasting gas!) and shooting virtual villains, etc. If they're going to spend that much of their time gaming why not have them do something of value? (or so that argument goes.) On the other hand, it's not clear that it would work. Perhaps shooting is more fun than learning for some (or many or most?) people (but then according to the Harper's discussants, you can always trick them by giving them points or the right to use the virtual laser guns only after they did the "educational" thing, like adding the numbers or spelling the word.) But it's not obvious that even if people like playing an educational or socially responsible game that it would have any positive lasting effects.

Models and simulations provide ways for people to explore situations that can't be experienced directly — like the future. At the same time we must acknowledge that these tools aren't as compelling as they could be. Well-designed interactive games have the potential to be educational in that people learn about the world as well as compelling — they thrust the gamer into the scenario.

Certain types of video games are, on some level, not unlike simulations in which the computer extrapolates certain plausible outputs — both expected and unexpected — based on user selections or decisions. Simulations, however, are "serious" while games by their very nature are frivolous — or so it would seem.

What, in theory, could socially responsible video games achieve? One possibility is that they could improve cognitive skills including memorization of spelling and multiplication tables, as well as deeper skills such as analysis, interpretation, or evaluation. Another possibility is that one could learn a general feel or understanding from the games; just as people get some type of general knowledge from visiting foreign countries. One could, for example, get an impression of what it would be like to, say, deliver relief food to refugees in a remote war zone.

A video game, like a movie, book, or, even, a story told aloud, is not "real." It's a creation of a parallel artificial world, or a world "once removed" from "reality." In the early 1960s Yale psychology professor Stanley Millgram conducted a bold experiment that demonstrated (or was widely perceived as having demonstrated) how people were naturally inclined to follow orders from perceived authority figures, however illegitimate and immoral the orders might be. In those experiments, a "doctor" with official-looking garb tells the subject (misleadingly) that he or she are going to be involved in a memory experiment. In the course of this experiment, the subject will push buttons that purportedly deliver increasingly powerful electric jolts to an unseen person in the next room, a confederate who doesn't seem to be able to master the memorization of a few words at a level that sufficiently pleases the experimenter. After the hapless person with the poor memory cries out in [feigned] pain, the real subject understandably balks at delivering more pain to the person in the next room. After the authority figure explains that they "must continue" with the experiment, the vast majority of the subjects elected to continue their regiment of electrical shocks to the unseen victim. A notable exception to this excursion into a morally dubious zone were people who had spent time in German concentration camps during World War II. Many of them simply refused to deliver the punishment.

One plausible explanation is that the survivors who had actually witnessed situations in which blind obeisance to power led to barbarity, learned about its pitfalls, while those who had not been in such a situation had not. This suggests that video games could provide a type of rehearsal for situations that might arise in the future, serving much the same role as it is believed that play does for children.

It is the possibility that video games could provide meaningful instruction that inspired Paul Rogat Loeb to propose a video game based on former U.S. Vice President Al Gore's "Inconvenient Truth" movie that explores the looming prospect of global warming and massive climate change: "The game could build on Gore’s existing movie, slide show, and website, adapting whatever elements were useful, but also making the process more interactive, more engaging for an audience for whom games are a prime language. Why not put people in the role of climate scientists assessing the evidence, governmental and corporate decision makers, citizens trying to keep our society from driving off a cliff? Why not let them try out different ways of acting? (Loeb, 2006).

Video games could (at least theoretically) help society learn how to deal with various problems that people might encounter: emergencies, stolen elections, loss of civil liberties, etc, The fact is that our globalized, mediated, interconnected world thrusts a multitude of issues into our face that reveal our impotence: although they demand a response, individually we have nothing in our experience that helps us truly grapple with it ‐ let alone determine what that should be done about it.

Several video games have been released, and several more are in planning, that are intended to teach people about real-world issues in ways that television new reports and formal education are unlikely to emulate. One game, "Food Force" developed by the United Nations World Food Program, puts players in the middle of a dangerous food relief mission on Sheylan, a fictional island in the Indian Ocean suffering from drought and civil war. Players airdrop food, drive down mine-infested roads, buy and distribute food and help rebuild. Surprisingly, the game has been downloaded by over three million of people and is second in the number of free downloads only to "America's Army," another "serious game," this one a recruiting tool for the US Army (Rosenberg, 2006).

There are several new games with socially responsible orientations. One is called "A Force More Powerful" and designed to teach non-violent strategy. Others are based on the Israeli-Palestinian conflict (PeaceMaker), genocide in Darfur, and Adventure Ecology in which two kids, Dash and Bay fight eco-threats and villains like Agent Waste and Professor Ignorance and the environment is represented as a "a highly complex and interdependent system in which every life-form, air molecule and pebble plays a part" (Snoonian, 2006).

While video games are often damned because of their total disconnect from the "real world," this separation may also have its virtues. According to Raph Koster (Wasik, 2006), there is a " magic circle" surrounding games and "it has to be a circle games of no consequence." Formal education, on the other hand, generally does not have a "magic circle of no consequence." In other words, failures — both small and large — at school have consequences that vary from minor annoyances and embarrassment to not being able to attend college or find meaningful employment after high school.

The use of information and communication systems is expanding enormously in countries like the US as well as in countries like China and India. This is causing immense demands on their infrastructure and on the environment. Computer technology has grown increasingly more sophisticated in a very short period of time. During that same time, the costs have dropped in relative and absolute terms, thus resulting in a massive number of obsolete computers and other technology much of which has been dumped somewhere where toxins like lead, cadmium and mercury can leach into the soil and water.

In addition to the new intellectual and social spaces that the new technology helps provide, we need to think about the impact that information and communication systems are having on the environment. Although we associate physical spaces like libraries and auditoriums with energy and resource use, the creation, storage, and distribution of information requires energy and resource use as well. Some of this use doesn't square with conventional wisdom. Computer use, for example was supposed to lower the consumption of paper because everybody would simply read the computer screen. The amount of travel was also going to decline because business could be conducted electronically, thus substituting communication for transportation. The electronics industry was also celebrated as an environmentally friendly industry yet there are 19 "superfund" sites associated with high-tech industries slated for environmental remediation in Santa Clara county, home to more of these sites that any other county in the U.S. IBM and Fairchild Electronics were disposing their waste products in underground tanks which subsequently leaked trichloroethane, trichloroethylene, Freon and other solvents into the drinking water of 65,000 people. There also seems to be an unhealthy link between the waste producers and the people who must deal with it, specifically prison inmates who work with inadequate protection and no health insurance working in for profit prisons.

Why pick on information and communication systems? After all, other sectors use energy and cause pollution. One reason is that "electronic waste is the fastest growing part of the waster system," according to the Silicon Valley Toxics Coalition. Another reason is that it's important for people to realize that information and communication technology is not a utopian, magical answer to all problems. Obviously we need to consider the entire life-cycle of all products — including those related to information and communication. (While this task is not trivial, thinking about the "second order" effects while extremely important, is even more difficult to do meaningfully. The effects of the automobile on all aspects of life, including attitudes on sex, as well as the effects of the size of the weapons industry in the U.S. on foreign policy are both intriguing examples of unforeseen side-effects.) Understanding the entire "cradle-to-grave" (and beyond! as in the case of toxins that can reach out from the grave to poison air and water) is critical, but what should be done with the information? It may be easiest to require that every manufactured or imported product is covered under an ecologically-sound "Take-it-Back" (SVTC, 2005) policy that requires the manufacturer or importer to pay for recovery or safe sequestering of hazardous materials.

Free Geek was started in Portland, Oregon in 2000 by members of the open source software community to bring resources to bear on the problems of e-waste and the digital divide by helping "the needy get nerdy." The Free Geek approach combines participatory education and environmentalism. Free Geek addresses the problem of discarded computers and other electronic e-waste can be diminished by reusing and recycling. Free Geek uses volunteer labor to give new life to discarded technology. Volunteers are eligible to receive a computer after finishing a tour of service which educates the volunteer about computers and about the environmental impacts of ICT. The city government in Portland, as part of their effort to reduce e-waste helps support the project. A broad range of people are working together to cross the economic and social divides by working towards a common goal. The Free Geek concept has quickly spread to other areas including Washington, Indiana, Ohio, Pennsylvania and Illinois.

The Free Geek approach is not the only way to address the problem of lacking a community recycling program. There are many similar projects throughout the country that may or may not use open source software. But Free Geek is worth mentioning here for many reasons. First, Free Geek was developed by civil society; second, Free Geek is a partnership between several sectors and thus helps bring all sectors of the local community into a common struggle; and, third, Free Geek is an innovative approach that deftly addresses a multitude of issues within a common set of principles, assumptions and actions.

Starting and running a Free Geek or similar program requires a variety of skills and activities. The pattern can only be implemented by a group of people. To start that group one would post meeting announcements and invite members from local Linux users groups, college students and others. Since the overall environment for this approach will vary from community to community it's important to find out what's happening in your community and who's involved. The success of the project is likely to depend on how well you understand your community and can work with people in the community. Beyond that, there are many "nuts and bolts" issues including finding space and funding and developing programs. Associating with Free Geek is probably a good idea because of its network of dedicated people, useful documents and software for running an community recycling project.

The environmental problems associated with information and communication technology are severe and no mutually agreed-upon long-term, sustainable solution has been identified. People are developing a variety of creative and thoughtful responses to the problems of ICT-related pollution but more are needed. Information and communication technology can probably be part of the solution — but part of this involves stopping be part of the problem.

In order to overcome the limitations listed above, the idea that public facilities might be established within communities is now fairly commonplace around the world (Menou 2003). Modern public access points to ICT are often referred to as "telecenters" even though their origins, ownership, purposes and modes of operation are so diverse that the development of a typology of public access points might be justifed, so that the commonalities and differences might be understood (Menou & Stoll 2003b).

Telecentres first emerged in Scandinavia and the UK during the 1980s and early 1990 and were known as telecottages, telehus, teleservice centers and electronic village Halls (Day, 1996 a&b) while the first "Community Computer Center" in the US was established in 1981 in the basement of a housing project in Harlem (New York City) (Schuler, 1996). Intended to provide public access to computing technology, these initiatives were either run as community development projects, commercial ventures or a bit of both (Day, 2001; Day & Harris, 1997). In the so-called "developing countries" one might distinguish 3 main avenues that the development of telecenters took. Most publicized is "pilot projects" initiated by international development agencies such as UNESCO, World Bank, IDRC, USAID, etc., which resulted in the implantation of isolated facilities with limited involvment of the communities at the beginning, e.g. Timbuctu in Mali, Kothmale in Sri Lanka. Another line is government programs pretending to overcome the "digital divide" by the implantation of a large number of telecenters in "undepriviledged" communities (e.g. @Argentina) with the same drawbacks of a top down approach, no networking plus bureaucratic constraints. A third line combines individual initiatives by grass root NGOs in particular locales and a franchising model developed by the Red Cientifica Peruana in Peru, known as "Cabinas Publicas Internet" which entertained ambiguities between community service and small business development.

Today the variety of public ICT access points (or PIAPs) and the nature of their roles is more wide-ranging and can be distinguished according to:

- their origin, ranging from ad hoc initiative of an individual to national and international programs;
- their purpose, ranging from profit of business owners - e.g. cyber or internet cafés - to free support to community development endeavors - e.g. true community telecenters;
- their ownership, ranging from individual small entrepreneurs to community groups, local and central government entities;
- the community participation in their governance, ranging from nil to full control;
- the mix of ICT available, ranging from only one, e.g. public phone booths, to all (e.g. phone, fax, internet, radio, web TV, etc.);
- the variety of services offered ranging from independant use of ICT to a wide mix of economic, social, educational and cultural activities;
- whether they stand alone or are part of a more or less extensive network

True community telecenters are part of the efforts undertaken by community members to build community and improve community conditions; they utilise ICT as a means, among others, that facilitate the attainment of these objectives (Menou & Stoll, 2003a). The centers are designed and managed with full participation of the community (Roessner 2005). Non- community telecenters are only concerned with providing access to ICT at an affordable cost to people who are deprived from it, whether temporarily or permanently. For the remainder of this pattern we focus exclusively on community telecenters.

Community telecenters typically get started via two main avenues:

1) They are the brain child of interested individuals or grass root community groups who champion their development and implementation through various community strategies and actions; or
2) They form part of a top down (usually government or international agency) program purporting to bridge the "digital divide".

Telecenters face a variety of problems and challenges that can be categorized as either social, political, economic, or technical.

In the social realm the key issues are:

- the relevance of the telecenter and ICT use as a means to support the various development efforts undertaken by the community
- the appropriateness of its role, the social interaction it permits and the information it makes available, especially with regard to cultural and gender biases
- the availability of people with required skills to operate and manage the telecenter and provide training and support to the users
- the level of information and computer literacy in the community and the availability of intermediaries to offset their deficiency
- the availability and accessibility of local information.

In the political realm, key issues are:

- the degree of ownership that the community might have from the inception, or progressively reach;
- the level and continuity of community involvement in the management of the telecenter
- the support of, or conversely conflict with, local and national authorities and pressure groups
- the relationship with national programs in the area of universalization of telecommunications services and digital inclusion, and the ability of the telecenters to preserve their identity and autonomy though participating as appropriate in such programs;
- the attitude of telecommunication companies vis a vis competition, universalization and digital inclusion efforts.

In the economic realm, key issues are:

- funding for initial investments
- securing regular income streams that can can support the operation of the telecenter
- securing resources for the maintenance and renewal of the equipment
- offering employment conditions that are attractive enough for retaining the permanent staff

In the technological realm, key issues are:

- reliability and cost of power supply
- reliability and cost of telecommunications
- reliability and cost of access to the international internet backbones
- ability to implement a distributed network
- capability of operating FOSS applications
- capability of deploying media integration, in particular radio

In many countries central governments have funding programs to encourage the development of "telecenters". Significant financial backing from international organizations is also commonplace and support is also often available from local governements.

Telecenter associations have been set up and are seeking to establish their influence at the local level as well as forming broader groups at regional and international levels. These structures are powerful instruments for sharing knowledge and experiences, helping each other and consolidating the movement Menou, Delgadillo Poepsel & Stoll 2004). Such grass root organizations should not be confused with a number of top down portals and support schemes that pretend to represent telecenters and disseminate second hand knowledge for sake of specific political and commercial interests

Mirroring events from the 1980s & 90s when computers were parachuted into communities as part of top down development programmes, the current crop of telecentres face similar challenges of social, financial and technological sustainability. At that time telecottages and electronic village halls (EVHs) were very much flavor of the month among government and funding agencies (Day, 2001; Day & Harris, 1997). However, they were viewed as short-term project that were expected to achieve sustainability with no support or training. Some transformed themselves into small commercial ventures but most closed eventually leaving behind them a great deal of frustration and dissillusionment in the community.

Very few lessons from that period appear to have be learnt. In the UK, the UK Online Centre programme, some 10 years or so after the initial telecottages and EVHs closed, many of the UK Online centres have closed or are closing after massive amounts of public funds had been pumped into them. Across the globe, the present tranche of telecenters seem to be following a very similar pattern of contradictory trends. On the one hand they are recognized by governments and international agencies as key instruments for achieving digital inclusion. Thus a proliferation of funding programs to support their establishment has been witnessed in recent years. On the other hand the support currently being displayed has no long-term policy substance behind it and may not resist the medium term hazards of development endeavors. The pressure toward securing financial sustainability in the short-term - usually 3 to 4 years - may indeed push many telecenters to close or attempt to reinvent themselves as business enterprises wherever this is feasible despite the fact that by definition they serve a population which does not have a level of income sufficient for paying for non essential goods and services. Similar attempts in the UK and Scandinavia have historically proved fruitless and we hold out little hope for the future of most telecenters without significant changes being made to policy and funding strategies.

Examples
Asodigua, Guatemala: http://www.asodigua.org
SAMPA.org, Brazil: http://www.sampa.org
Container Project, Jamaica: http://www.container-project.net

There are no reasons why stories involving "ordinary" people in more-or-less everyday life can't be genuinely beautiful, moving and inspirational.

The Everyday Heroism pattern was inspired by this passage: "Lispector (1925-1977) is best known for short stories and novels that are structured around small, epiphanic moments in the lives of Brazilian middle-class women" (Sadlier, 1999).

Jean François Millet's evocative painting of The Gleaners (1857) shows the simple heroism of simply staying alive. Toiling under the social stigma of gleaning for their food, these three women scoured the fields after the harvest for the leftovers to which they were entitled under French law. The film "To Be and To Have" provides another inspiring example. Through a simple and unhurried portrait of a school teacher in a small French village, the viewer understands his concerns for the children in the one-room school house, his hobbies and his connections with the entire village. No matter what the movies tell us, most real heroes don't fight intergalactic evil or psychopathic killers. The real struggles are at the "human level."

Beverly Cleary, a Portland, Oregon author captures a great deal of the ordinary "dangers" that everybody must face with her wonderful about Ramona. In Ramona the Brave, when Ramona was just six, "She was tempted to try going to school a new way, by another street, but decided she wasn't that brave yet." In that same year Ramona enters a new classroom with a teacher that doesn't seem to understand her or her imaginative ways of seeing things.

Although there is no evidence that Ramona became an activist, she probably would have respected the tough position it can put people in. One takes an unpopular stand and insists that changes for the good can be made. Clearly there would be no social change without heroism — including the "everyday" kind. A small but significant piece of wisdom offers encouragement to those of us who hesitate when faced with this challenge: Speak the truth even if your voice shakes.

The Giraffe Project promotes "ordinary heroism" (or, rather, heroism by people who might otherwise appear to be "ordinary") realizing that no movement is due to a single "leader." The Giraffe project celebrates people who "stick their nose out" and has named nearly 1,000 "Giraffes" thus far who have a vision of a better world. These people have all taken personal risks to initiate an ameliorative project on a grand a scale such as replanting a country's trees or on a "small" scale such as building bridges between two hostile groups in a community.

The original introductory photograph was of Reverend Maurice McCrackin, who was still active in his 90's, is from the Giraffe Heroes Project. In 1945 Reverend McCrackin built the first interracial Presbyterian congregation in the United States. The second introductory photograph was of a young Russian man demonstrating for fair elections. The current introductory photograph is of Greta Thunberg who was just nominated for the Nobel Peace Prize for her critical work on climate activism. The summary graphic is of The Gleaners, now in the public domain.

Humankind has generated a magnificent pantheon of fictional and not-so-fictional characters over the millennia of its existence. Unbelievably enough, this rich legacy may be stopped cold through a transfer of the ownership of humankind's stories and images to corporate rather than shared "commons" ownership. Civil society should establish a repository of characters who are available to all without charge. This could contain characters from our pre-corporate past as well as those of more recent vintage (such as Cat-Man (http://en.wikipedia.org/wiki/Cat-Man_and_Kitten) who was raised in Burma by a Tigress but abandoned on our doorstep by the corporation that spawned him. Ultimately it could even include those are now serving time, cloistered behind commercial contracts until their sentences expire. Novelists could legally allow the inhabitants of the universes they created to be enlisted in others: Cartoonists such as Matt Groening could donate Homer Simpson or a brand new type of American everyman complete with voices and descriptions of where he lived and what he liked to do. Frustrated novelists could supply names and descriptions that their colleagues could borrow for their own work. However, it is not only artists and writers who benefit from having access to stories and the characters who inhabit them. Characters can serve as sources of inspiration for all; they can give us hope in dire times; they can serve as models for ethical, effective, or clever behavior. One use of characters is to serve as a kind of "Board of Directors" that we can use imaginatively to help look at our problems and proposed solutions from various perspectives. (See http://www.research.ibm.com/knowsoc/ The Disney corporation may be the most prolific "borrower" of stories (including Aladdin, Atlantis, Beauty and the Beast, Cinderella, Davy Crockett, Legend of Sleepy Hollow, Hercules, Hunchback of Notre Dame, Jungle Book, Oliver Twist, Pinocchio, Pocahontas, Robin Hood, Snow White, Sleeping Beauty, Three Musketeers, Treasure Island, and the Wind in the Willows) from the public domain; the number of stories they have added to the humankind's commonwealth is still at zero. (Thanks in part to legislation that granted Mickey Mouse another 75 years of service to the corporation.)( State of the Commons - Culture)

The story told in the 2004 documentary "Born into Brothels" is an excellent example of this pattern. In 1997, New York-based photographer Zana Briski traveled to India to document the lives of women, children and men who lived in Calcutta's impoverished red light district. During the next three years, some of which was spent living in the brothels, Briski noticed that many of the children of the prostitutes were fascinated by her photographic equipment. Soon she started giving them cameras and helping them to use them as a new lens to look at their world. Later she organized shows at galleries for the photographs and made the photographs available on the Internet. The money from the sales is now being used to help support the children's education. While raising money for the worthy cause of education — and raising the consciousness of millions of others who watched the documentary — is exemplary, the most important outcome of the project may be the increased awareness and perception that seemed to be unlocked in the children by the acts of observing and recording their surroundings with the camera.

While the Homemade Media pattern is not a panacea it does have many possible benefits. The first benefit is of course that learning to create media helps build skills and as such may lead to employment. Regardless of that, however, it helps build confidence and self-esteem. These positive attitudes about oneself and the desire to keep persisting in the craft of creating media — whether photography, interviews, audio recordings, or newspapers — is a good defense against self-destructive behaviors such as alcohol or other drug abuse or gang activity or criminal outlets. The act of capturing an image in a camera's viewfinder or writing down fragments of overheard conversations or otherwise recording promotes the idea of reflection upon various aspects of life or the imagination.

Media is inherently shareable in some way. Photographs can displayed for viewing in galleries, printed in magazine or hung on public walls. Videos can be shown on televisions or in theaters. These can be artistic, informational, or lead to social change in some way. In any case, however, they can be used to communicate with others. Homemade Media can open up channels of communication with people, as audience or as potential partners for additional collaboration.

A few other examples can show a little more of the breadth of the pattern: Drawings of children in Darfur present the horror of genocide that is hard to shake off. Gumball Poetry (http://www.gumballpoetry.com/) allows people to buy a short poem from a gumball machine for 25 cents. One of the most remarkable projects, however, took place in Bogoto, Colombia. Film-maker Felipe Aljure developed the Rebeldes con Cauce project in which he worked with 140 young people with no filmmaking experience to help them learn how to make films (Dowmunt, 1988). Most of the students were from economically disadvantaged backgrounds. They studied film, developed outlines and created ten to fifteen minute films which were ultimately aired on Bogota's channel Canal Capital where they received "outstanding" ratings.

The Plugged In Project in East Palo Alto helped teach underprivileged youths how to create web pages that told their stories (while teaching them a skill, self-confidence, etc.) from celebrating Thanksgiving holiday with their family to witnessing the seizure of a family member by immigration officials for now have the appropriate papers to remain in the country.

The homeless newspaper movement is active in many cities around the world. Although it takes different forms in different cities, the basic model is the same: The newspaper concentrates on issues of homelessness and poverty, two subjects that are likely to be covered sensitively or in much depth by mainstream media. Beyond that the newspaper is often actively engaged in the struggle for the rights of poor people and engages poor people and their communities in every aspect of the newspaper production and distribution. The Real Change weekly newspaper in Seattle is sold by people who are homeless or otherwise in underprivileged positions for $1.00 and receive 70 cents for each paper sold.

The challenges to participating in responsible tourism are many. A westerner's perception of travel and vacationing are already formed to expect a certain kind of product. Swimming pools, air-conditioning, lavish meals, subservient staff, "staged" traditional activities and the like leave little room for discovering the many wonders of foreign cultures or experiencing the complexities of a different lifestyle. Foreign governments share in the global race to classify tourism as a national export, paving the way for multinational corporations to build a tourist infrastructure at the expense of whatever may be in its way.

Tourism Concern, an NGO based in the United Kingdom is a primary source of information about the social, environmental, and economic impacts of tourism at the same time that it advocates and provides information about alternatives. According to Tourism Concern's Web site, some of the main negative effects of tourism include displacement of people (particularly native peoples living on their traditional lands), environmental damage from uncontrolled development, and water abuse. In examining water abuse it's easy to find that "the presence of tourists naturally means a much higher demand for water. Local communities normally do not benefit, and in most cases, are not allowed access to infrastructure built to ensure safe drinking water. The development of golf courses and hotel swimming pools are responsible for depleting and contaminating water sources for surrounding communities; this is especially true in Southeast Asia and the Middle East. An average 18-hole golf course soaks up at least 525,000 gallons of water a day - enough to supply the irrigation needs of 100 Malaysian farmers."

Equations, an East Indian NGO promoting responsible tourism, documents several tourism projects that are moving ahead without local support. The mega Bekal Tourism Project plans to convert Bekal, a northern rural coastal fishing district, into Asia's largest beach tourism resort of 6500 units by 2011. As a consequence, four entire fishing communities would be destroyed, communities that are among the most sustainable in all of India. In addition, unique cultural practices are at risk: "The indigenous fishing community of Kasaragod is the last remaining community along the Keralam coast with traditional fishing techniques. They abhor over-fishing and adhere to sustainable harvesting practices. The community still practices the traditional 'sea courts' where the community heads assemble at the place of worship every day to hear and decide on issues within the community."

The Bekal project illustrates more. The government of Keralam has already begun acquiring land as cheaply as possible under "public purpose" and intends to sell the land to private and multi-national tourist organizations for this same price. To date, there is no Environmental Impact Assessment despite the fact that as planned it would violate national Coastal Regulation Zone rules. Local community members are being denied due process through hearings that are a sham.

Fortunately, there are organizations that are becoming involved in the process of re-vitalizing community efforts to direct tourism. An extensive list of responsible travel organizations can be found on Tourism Concern's Web site, (http://www.tourismconcern.org.uk/). Reference books also published by Tourism Concern include "Good Alternative Travel Guide: Exciting Holidays for Responsible Travelers" by Mark Mann, and the new, "Ethical Travel Guide" by Polly Pattullo, lists ethical and sustainable tourism in over 60 countries.

Global Exchanges is a model organization in creating opportunities for Engaged Tourism. Their Reality Tours operate give people "the chance to learn about unfamiliar cultures, meet with people from various walks of life, and establish meaningful relationships with people from other countries."