media consciousness

Until fairly recently, it was a commonly held notion in the United States that "the people owned the airwaves." Although that notion has apparently vanished from the minds of many politicians and government regulators, people periodically reassert this right when other routes have failed.

With few exceptions, access to media is generally blocked to citizen and, especially, alternative viewpoints. The choices of media often boil down to state-run media (often propaganda) or purely commercial (or a combination of the two) or none at all.

In the US particularly but in other countries as well people are bombarded with images and ideas that are generally cut from the same cloth. Whether news, "reality" shows, police dramas, talk shows, or commercials television is a seamless and impenetrable wall that is assiduously protected from invasion. Media Intervention is one tactic to fight this particular and ubiquitous form of censorship. In this case, the media truly is the message: while the content itself is commercialistic, addicting, intellectually and psychologically (and emotionally? and politically?) stultifying (debilitating?), the sheer immensity and second order effects of the media as a societal phenomenon make it impossible to ignore. It's a problem for everyone when the "vast wasteland" grows vaster.

Media intervention comes in many guises and new approaches are devised fairly frequently. There are vast differences in the ways that this pattern is employed — all the way from the most polite and prescribed to the most overt and officially prohibited. This pattern is general enough to encompass Culture Jamming (Lasn, ____), Textual Poaching (Jenkins, ____), subvertisements, "disciplining the media" and "Billboard Adjustment."

Randolph Sill carried out a brilliant Media Interventio with aplomb in Seattle in the summer of 2003. He attended a televised Mariner's baseball game with a sign that was adorned with the number of Mariner star player, Ichiro Suzuki, and some writing in Kanji. Unbeknownst to the non-Japanese speakers at the game and, in particular, the people who were televising the game who captured Sill and the sign that he enthusiastically brandished whenever Ichiro was at bat, the Kanji on one side read, "President Bush is a monkey's butt" which was complemented on the other side with the claim that "Americans are ashamed of their corrupt president" (Jenniges, 2003).

In the late 1990's, the Barbie Liberation Organization engineered a similarly clever caper which ultimately was covered with bemusement on the television evening news in a number of U.S. cities. The intervention began with the purchase of several ultra-feminine "Barbie" dolls and the ultra-masculine "G.I. Joes" "action figures" (not dolls). Back in their secret laboratory, the BLO surgically altered the dolls, performing a gender swap (or "correction" as they called it) of the voice boxes of the two stereotypical avatars. Then the dolls were repackaged and placed ("reverse shoplifting") on various toy store shelves around the country where they were purchased by unsuspecting shoppers. Back at home, the young recipients of the dolls were surprised when the he-man Joe professed a love for shopping while the wire-thin Barbie newly masculinized wanted to "take the next hill" presumably with a hail of hot lead. One intriguing postscript was that at least some of the recipients of the transformed doll/action figure preferred the new version to the old.

Finally, the techniques of (1) trying hard to get one's issue injected into the media and (2) disciplining the media for content that people find objectionable (and, less frequently, praising the media for appropriate coverage), form the traditional "bread and butter" core of this pattern and are not expected to go away or lose their importance in the face of the other approaches discussed earlier.

NY Act Up Activists Make an Unscheduled Visit to the CBS Evening News.
More information can be found at: http://www.actupny.org/divatv/indexN.html

"Tactical media are media of crisis, criticism and opposition. This is both the source of their power, and also their limitation. Their typical heroes are the activist, Nomadic media warriors, the pranxter, the hacker, the street rapper, the camcorder kamikaze..." (the ABC of Tactical Media)

Because of their ad-hoc character and their adaptability to different contexts, TM are hard to define. Hence, instead of “what is TM?” a more useful question is “how does TM work?” The following three examples are helpful to illustrate some of TM’s possible uses and outcomes.

Example one: During the last US presidential campaign Bush’s official website was cloned, with the alternative site featuring a critique of Bush’s agenda to become president. This site was set up by the Yes Men, a group of actors who impersonate representatives of important organisations at official meetings in order to subvert their messages in the mainstream media. Their stunt prompted Bush to announce on television that “there ought to be limits to democracy”.

Example two: Several labour activist groups in Europe, fighting against unstable working conditions use TM for their campaigns. The Italian group Chainworkers invented Saint Precario, the patron saint of precarious workers. His statue appears at demonstrations, public events and in public spaces, constructing “precarity” through familiar symbols, and leading the public to make its own connections between the procession, common people’s problems and today’s world market. Through San Precario and other similar games and actions, the issue of precarious labor has gained visibility within the EU and is now being discussed even outside of its borders--while more sustainable forms of social struggle against precarity are the background on which such actions rest.

Example three: Telestreet is a network pirate television stations run by activists and community groups who use free UHF frequencies and simple, low-cost technological devices to broadcast their video productions into Italian households. Telestreet programming is not solely aimed at counterbalancing Berlusconi’s monopoly on the mainstream media with alternative content, but also at experimenting with the medium of television as a space for cultural production and community building.

Generally, TM rely on artistic practices and "do it yourself" (DIY) media, created from readily available, relatively cheap technology and means of communication. A tactical medium is devised according to the context where it is supposed to function. This means that it is sensitive to the different sets of communicative genres and resources valued in a specific place, which may vary from street theatre and banner-dropping to the internet or radio. For this reason, TM actions they are very effective and can take on a wide variety of forms. For instance, they can mimic traditional means of information while circulating alternative content; they can subvert the meaning of well-known cultural symbols; and, they can create new outlets for counter-information with the help of new media.

In many cases, TM practitioners borrow from avant-garde art practices (e.g. linguistic sabotage and detournement), politics and consumer culture to trouble commonly held beliefs about every-day life. Such techniques–also called culture jamming–involve an appropriation of the language and discourses of their political target, which is familiar to the non-activist audience. Therefore, the subversion of the message’s meaning pushes the audience to notice where some strategies of domination are at work in a given discourse, raising questions about the objectivity of what is believed to be “normal.” TM actions creatively reframe known discourses, causing the public to recognize their limits. According to TM theorist David Garcia “classical TM, unlike agit-prop, are designed to invite discourse” (Garcia 2006), they plant the seeds for discussion by operating a fissure in what is considered to be “objective reality,” requiring a form of engagement to decode their message.

Despite many successes, TM practices like the Yes Men impersonations have often been criticized because their short-term interventions expose the weak points in the system but do not attempt to address them. However, TM should not be seen or employed as an isolated form of protest but as one tool for groups to reach wider audiences in a broader network of political struggle. In fact, even when they hijack the attention of the mass media, the Yes Men stunts and Saint Precario do not constitute an emancipatory practice in itself. Yet, they are a great example of how to bring topics to debate. As part of an organized campaign centred on a specific issue, such stunts can give resonance to voices otherwise unheard, and hopefully open up some space for a dialogue between minority and majority groups–or between minorities.

Moreover, TM practices can help make transversal connections between context-related social, cultural and political problems, and various organized sites of resistance. For example, the Telestreet network enables different activist groups and coalitions to use their space to support or showcase their own cause. Similarly, TM practices can be useful to create new memes that raise awareness of unjust social conditions, as in the case of Saint Precario.

Ultimately, it is important to maintain TM’s emphasis on experimentation, collaboration and the exchange of knowledge as part of a broader cartography of organized social struggle. For these reasons, there is a need to create more conditions where TM exploration of new possibilities for resistance can take place. Such projects can range from media literacy teaching to culture jamming workshops in schools, to festivals and temporary media labs where people can come together and develop creative ways to engage in protest and critique of the systems which govern their lives from an ever-increasing distance.

Whistle blowers are often heroes of the modern world who undergo a mighty — and sometimes ultimate — sacrifice for the good of the rest of society. Tom Devine of the Government Accountability Project (GAP) wrote a thoughtful and informative book which contains useful advice on how whistle blowers can "blow the whistle" on wrongdoing — without becoming martyrs in the process.

Powerful (and not-so-powerful) institutions and organizations may engage in a variety of unethical or illegal activities to further their own goals — at least as perceived by the perpetrators of the activities. These acts are kept hidden from those on the outside until such time as they are uncovered by somebody on the outside or exposed by somebody on the inside. The pressures on an "insider" to keep quiet about the transgression are immense. Although society as a whole benefits from the new revelations, the whistle-blower is likely to be seen as a traitor to his or her community and punished heartily for his or her efforts; He or she could be shunned at work, fired, "black-balled" (denied employment in general in the future) , or, even, physically harmed. Of course, even after it's revealed to the world, the damaging evidence can be ignored by the media or spun into irrelevance by the institution and its allies.

In a section called "Blowing the Whistle Wisely", Devine discusses "basic survival strategies" which are listed below.

1. Before taking any irreversible steps, talk to your family or close friends about your decision to blow the whistle.
2. Develop a plan so that your employer is reacting to you, instead of vice-versa.
3. Be alert and discretely attempt to learn of any other people who are upset about the wrongdoing.
4. Before formally breaking ranks, consider whether there is any reasonable way to work within the system by going to the first level of authority.
5. Maintain good relations with administrative and support staff.
6. Before and after you blow the whistle, it is very important to protect yourself by keeping a careful record of events as they unfold.
7. Identify and copy all necessary supporting records before drawing any attention to your concerns.
8. Research and identify potential allies such as elected officials, journalists or activists who have proven their sincerity and can help expose the wrongdoing.
9. Either invest the funds for a legal opinion from a competent lawyer, or talk to a non-profit watchdog organization about the risks and obstacles facing you.
10. Always be on guard not to embellish your charges.
11. Engage in whistleblowing initiatives on your own time and with your own resources, not your employer's.
12. Don't wear your cynicism on your sleeve when working with authorities.

Whistle blowing arises within government institutions as well as commercial concerns and, as a matter of fact, has some degree of legal protection — at least in some countries. One of the most important examples of government abuse include corruption, violation of human rights (by allowing torture, for example) or by hiding decisions, such as a decision to start a war while publicly asserting that peace is being sought. Some connect the concept of protecting whistle blowers with free speech rights secured by the 1st Amendment of the Constitution. Beyond a rights context, government transparency is necessary for a healthy democracy, in that accurate and timely information is vital for informed policy-making.

This pattern connotes the use of a whistle, as in the whistle of a police officer, to signal for help. Others have likened it to a train whistle, that sounds a warning upon approach to an intersection. In sports, the referee blows the whistle to stop game play.

The "whistle blowing" concept needs to be legitimized in different contexts, some of which are extremely hostile to the idea. In some cases it will be important to come up with new expressions in other languages to talk about the concept! In addition, the very term "whistle blower" does not translate well into other languages, such as Russian. It has been suggested that "truth-teller" may work better in that language than whistle-blower.

The idea of using computer games for socially responsible purposes has some intriguing arguments in its favor. One is that people are already spending enormous amounts of time doing mindless virtual driving (at least they're not wasting gas!) and shooting virtual villains, etc. If they're going to spend that much of their time gaming why not have them do something of value? (or so that argument goes.) On the other hand, it's not clear that it would work. Perhaps shooting is more fun than learning for some (or many or most?) people (but then according to the Harper's discussants, you can always trick them by giving them points or the right to use the virtual laser guns only after they did the "educational" thing, like adding the numbers or spelling the word.) But it's not obvious that even if people like playing an educational or socially responsible game that it would have any positive lasting effects.

Models and simulations provide ways for people to explore situations that can't be experienced directly — like the future. At the same time we must acknowledge that these tools aren't as compelling as they could be. Well-designed interactive games have the potential to be educational in that people learn about the world as well as compelling — they thrust the gamer into the scenario.

Certain types of video games are, on some level, not unlike simulations in which the computer extrapolates certain plausible outputs — both expected and unexpected — based on user selections or decisions. Simulations, however, are "serious" while games by their very nature are frivolous — or so it would seem.

What, in theory, could socially responsible video games achieve? One possibility is that they could improve cognitive skills including memorization of spelling and multiplication tables, as well as deeper skills such as analysis, interpretation, or evaluation. Another possibility is that one could learn a general feel or understanding from the games; just as people get some type of general knowledge from visiting foreign countries. One could, for example, get an impression of what it would be like to, say, deliver relief food to refugees in a remote war zone.

A video game, like a movie, book, or, even, a story told aloud, is not "real." It's a creation of a parallel artificial world, or a world "once removed" from "reality." In the early 1960s Yale psychology professor Stanley Millgram conducted a bold experiment that demonstrated (or was widely perceived as having demonstrated) how people were naturally inclined to follow orders from perceived authority figures, however illegitimate and immoral the orders might be. In those experiments, a "doctor" with official-looking garb tells the subject (misleadingly) that he or she are going to be involved in a memory experiment. In the course of this experiment, the subject will push buttons that purportedly deliver increasingly powerful electric jolts to an unseen person in the next room, a confederate who doesn't seem to be able to master the memorization of a few words at a level that sufficiently pleases the experimenter. After the hapless person with the poor memory cries out in [feigned] pain, the real subject understandably balks at delivering more pain to the person in the next room. After the authority figure explains that they "must continue" with the experiment, the vast majority of the subjects elected to continue their regiment of electrical shocks to the unseen victim. A notable exception to this excursion into a morally dubious zone were people who had spent time in German concentration camps during World War II. Many of them simply refused to deliver the punishment.

One plausible explanation is that the survivors who had actually witnessed situations in which blind obeisance to power led to barbarity, learned about its pitfalls, while those who had not been in such a situation had not. This suggests that video games could provide a type of rehearsal for situations that might arise in the future, serving much the same role as it is believed that play does for children.

It is the possibility that video games could provide meaningful instruction that inspired Paul Rogat Loeb to propose a video game based on former U.S. Vice President Al Gore's "Inconvenient Truth" movie that explores the looming prospect of global warming and massive climate change: "The game could build on Gore’s existing movie, slide show, and website, adapting whatever elements were useful, but also making the process more interactive, more engaging for an audience for whom games are a prime language. Why not put people in the role of climate scientists assessing the evidence, governmental and corporate decision makers, citizens trying to keep our society from driving off a cliff? Why not let them try out different ways of acting? (Loeb, 2006).

Video games could (at least theoretically) help society learn how to deal with various problems that people might encounter: emergencies, stolen elections, loss of civil liberties, etc, The fact is that our globalized, mediated, interconnected world thrusts a multitude of issues into our face that reveal our impotence: although they demand a response, individually we have nothing in our experience that helps us truly grapple with it ‐ let alone determine what that should be done about it.

Several video games have been released, and several more are in planning, that are intended to teach people about real-world issues in ways that television new reports and formal education are unlikely to emulate. One game, "Food Force" developed by the United Nations World Food Program, puts players in the middle of a dangerous food relief mission on Sheylan, a fictional island in the Indian Ocean suffering from drought and civil war. Players airdrop food, drive down mine-infested roads, buy and distribute food and help rebuild. Surprisingly, the game has been downloaded by over three million of people and is second in the number of free downloads only to "America's Army," another "serious game," this one a recruiting tool for the US Army (Rosenberg, 2006).

There are several new games with socially responsible orientations. One is called "A Force More Powerful" and designed to teach non-violent strategy. Others are based on the Israeli-Palestinian conflict (PeaceMaker), genocide in Darfur, and Adventure Ecology in which two kids, Dash and Bay fight eco-threats and villains like Agent Waste and Professor Ignorance and the environment is represented as a "a highly complex and interdependent system in which every life-form, air molecule and pebble plays a part" (Snoonian, 2006).

While video games are often damned because of their total disconnect from the "real world," this separation may also have its virtues. According to Raph Koster (Wasik, 2006), there is a " magic circle" surrounding games and "it has to be a circle games of no consequence." Formal education, on the other hand, generally does not have a "magic circle of no consequence." In other words, failures — both small and large — at school have consequences that vary from minor annoyances and embarrassment to not being able to attend college or find meaningful employment after high school.

Access to information can be made easier; barriers to obtaining the information that people need can, at least in theory, be anticipated and circumvented. But, like the chain whose ultimate strength is determined by its weakest link, access to information can be thwarted at many levels. Although non-public (commercial and otherwise) providers of information and communication services can be "good citizens" who prioritize the needs of their users, the temptation to become less civil may prove irresistible if and when the "market" suggests that uncivic behavior would result in higher revenue. In circumstances such as those, they may decide to relax their current high standards accordingly. Big web portals are, for example, becoming increasingly cooperative with the Chinese government, presumably because of the huge market which potentially exists there. One approach to addressing this problem, an open source / public domain classification system similar to that used in the public libraries in the U.S. and other places coupled with open source, community owned and operated search engines, is simultaneously defensive and forward looking. Defensive, because it could serve as a hedge against information deprivation and commodification. Forward looking, because this approach could help usher in an exciting new wave of experimentation in the era of access to information. As the development of the Internet itself has demonstrated, the "open source" nature can help motivate and spur usage in terms of the complementary tasks of classifying information and retrieving it easily. Existing classification approaches like the Dewey Decimal System also have limitations (Anglo-centrism, for example) and approaches like Dewey are not strictly speaking in the public domain (although Dewey is readily licensable). Nevertheless the Dewey system might serve as at least a partial model. Schemes that are well-known, such as the Dewey Decimal system allow everybody to communicate more quickly and with less cost. It is the open protocol nature of the Internet that has allowed and promoted easy and inexpensive ways to not only get connected, but to develop new applications that relied on the underlying, no license fee, protocols. Computing and the potentially ubiquitous availability of online environments provide intriguing possibilities that older approaches didn't need or anticipate. The Dewey Decimal system, for example, tacitly assumes a physical arrangement of books — the code assigned by the librarian or technicians using the system declares both the book's classification and the location it will occupy in the library. Although having a single value is not without advantages, an online environment opens the door for multiple tags for a single web page — or for finer-grained elements (a paragraph, for example, on a web page or the results of a database query) or, broader-grained collections of elements. A federated collection of link servers (Poltrock and Schuler, 1995) could assist in this. As far as search engines are concerned, civil society can hardly be expected to compete with Google's deep pockets and its acres of server farms. Yet, it may be possible to distribute expertise, knowledge, and computational capacity in such a way that a competitive "People's Google" ("Poogle?) becomes conceivable. The idea of a single organization within civil society that can even remotely approach Google's phenomenal computing resources is of course absurd. But so in general is the idea of civil society "taming" the most powerful and entrenched forces and institutions. The problem here, though chiefly technological, is very similar to the one that civil society faces every day: How can a large number of people sharing similar (though not identical visions) work together voluntarily without central authority (or centralized support), undertake a project and succeed with large, complex undertakings. The "answer" though diffuse, incomplete and sub-optimal is for the "workload" — including identifying, discussing and analyzing problems to devising responses to the problems — to be divvied up — as "intelligently" as possible — so people, doing only "pieces" of the whole job can be successful in their collective enterprise. This strategy is much easier to define and implement in the technological realm. One very successful example of this is the SETI@home project that employs the "idle" cycles of user's computers all over the world to analyze radio telescope data in a search for extraterrestrial intelligence. If, for example, one million computers working together on the people's search project, could devote some amount of processing power and storage to the project, the concept might suddenly become more feasible. Although it would be possible for every participating computer to run the same software, breaking up the tasks and distributing them across a large number of computers (thus allowing us to "divide and conquer") is likely to provide the most suitable architecture for a People's Search Engine. For one thing this allows dynamic re-apportioning of tasks: Changing the type of specialization that a computer is doing to make the overall approach more effective. At the beginning of "Poogle's" life, for example, half of the computers might be devoted to finding (or "spidering") and indexing websites while the other half might work on identifying which web sites meet the users' search criteria and presenting a list of pertinent results to the user. After a week or so, it may become clear that the first task (identifying and indexing sites) may require less attention overall while the second task (handling user search requests) desperately needs more processing power. In this situation, some of the computers working on the first task could be re-assigned to the second task. Of course this situation might become reversed the following week and another adjustment would be necessary. In a similar way, the contents of indexes could be shifted from computer to computer to make more effective use of available disk space more efficiently while providing enough redundancy to ensure that the entire system works efficiently even though individual computers are being shut down or coming online all the time and without advance notice. The People's Search Engine (PSE) would make all of its ordering / searching algorithms public. Google's page-ranking algorithm is fairly widely known, yet Google has adjusted it over the years to prevent it from being "gamed" in various ways by people who hope to increase the visibility of their web pages by "tricking" the algorithm to gain a higher page rank than the Google gods would bestow. Ideally the PSE would offer a variety of search approaches of arbitrary complexity to users. Thus people could use an existing, institutionalized classification scheme like the Dewey Decimal System or a personalized, socially-tagged "folksonomy" approach, a popularity approach a la Google, a social link approach like Amazon ("People who searched for X also searched for Y") or searches based on (and/or constrained by) "meta-information" about the pages, such as author, domain, publisher, or date last edited.

"Legitimate theater" engages a paying audience sitting inside a theater with the expectation that they will watch the performance of a play or musical. These productions employ conventions normally associated with traditional theater: lights up and down, applause at the end of acts, a proscenium stage, professional actors working with prepared scripts, no significant interaction between performers and spectators.

Less than 2 percent of the population in the United States attends legitimate theater performances.

While legitimate theater has lost much of its relevance to our everyday lives, theater (or performance) in the broad sense is a fundamental human experience. As such it represents a reservoir of immense potential that a mediated experience can rarely provide: the potential for human interaction. Film and video provide a stream of images to watch, but no experiences in which the viewer can actually participate. Everyday life is often a sequence of ordinary, that is expected, events. One's life experiences easily become insulated from important world events — and the possibility of learning from new experiences as well. Ordinariness becomes a form of oppression and a steady dumbing down of society is deleterious to culture and to democracy as well. Performance provides an immediate human experience. Theater — particularly its "illegitimate" varieties — can also punctuate the ordinary and thrust new and unexpected experiences into everyday life. It has the power to bring a person into new, temporary realities in which the self is momentarily forgotten and submerged. Theater can empower the spectator with insight and possibilities.

Baz Kershaw in his insightful study of the British Alternative Theatre Movement over four decades explicitly addresses the role of theater as an instrument of "cultural intervention." His book (1992) "is about the ways in which theater practitioners have tried to change not just the future action of their audiences, but also the structure of the audience's community and the nature of the audience's culture." This pattern affirms Kershaw's observation: New theater should accompany a new society.

Other phrases — such as Theater Without Theater, Anti-Theater, Meta-Theater, The World's a Stage, Social Performance, Guerilla Theater, or Oppositional (or Radical or Provocative) Theater — are variations on the title of this pattern. Each of these alternative formulations focuses on some attributes and not on others. We use the term "Illegitimate Theater" primarily to highlight the differences between it and legitimate theater. Illegitimate theater can describe any performances in which one or more conventions of the legitimate theater are circumvented. For example, the convention of a single, discrete performance can be ignored in illegitimate theater. Thus, a "one-two punch" can be delivered, possibly anonymously: Half of the cast can "perform" — in Starbucks, at the zoo, or, even, a traditional theatrical venue — while the other half of the cast can "accidentally" encounter the audience afterwards and engage with them a second time, perhaps in dialogue, perhaps again as spectators, perhaps as actor / participants in a new performance that builds on ideas of the original one. The French group Le Grand Magic Circus devised a performance which gradually added the spectators (while withdrawing their members) at the "end" of their performance until finally the spectators were the only ones left "performing" (Bennett, 1990).

Performance is an extremely broad term that characterizes an infinite number of situations including sports, rituals, education, carnivals, politics and protest. It can encompass everyday social events such as shopping, eating in restaurants, going to parties or hanging out. Performance can be spontaneous or planned, obviously "staged" or masquerading as "real life," artistic, political, cultural. The advent of “performance studies” as an academic discipline which transcends the traditional notion of the theater has contributed to our understanding of these myriad forms.

Bertolt Brecht, the most influential artist/advocate of theater for social change, rejected Aristotelian drama (the basis of Legitimate Theater) in favor of the Epic or Dialectical Theater. His theories and plays, such as Three Penny Opera" and Mother Courage, blur the line between real life and performance, reveal the mechanics of production, present actor and character simultaneously, and employ a wide range of techniques designed to rouse the audience to social action. The venerable San Francisco Mime Troupe with performances such as Fact Wino vs. Armagoddonman, Damaged Care, and Mr. Smith Goes to Obscuristan, is a more recent incarnation of Brechtian rebellion. Augusto Boal from Brazil, a Workers' Party (PT) activist, pioneered "Theater of the Oppressed" and other forms of participatory role-playing theater that has helped audiences to explore and recognize their own predicaments while fostering cooperation and critical engagement.

Many public protests, especially those that include role playing, dramatic encounters, or masks, puppets and other props can be viewed as a type of performance. When Greenpeace's sailing ship "Rainbow Warrior" confronts a nuclear submarine or whaling ship, two symbolic worlds collide. Crosses symbolizing those killed in Iraq spring up in Crawford, Texas near the ranch of U.S. President George Bush; Argentine mothers and grandmothers clothed in mourning black stand before the president's Casa Rosa in Buenos Aires. More recently social activists employing techniques of illegitimate theater, have emerged to confront corporate globalization. These include the marching bands and giant puppets in the 1999 protests against the World Trade Organization in Seattle, Reverend Billy from the Church of Not Shopping who orchestrates chain store "interventions" to "unlock the hypnotic power of transnational capital" and the "Yes Men" who have "played the roles" (as they satirically interpreted them) of various corporate and organizational officials to unsuspecting audiences around the world.

As Clifford Geertz would say — and Shakespeare before him — the world is truly a stage and everything we do in public is a type of performance. This of course means in a trivial sense that everyday life provides a venue for exhibition and self-promotion. The media exploits people's desire for "fame" (or publicity — the desire to be made publicly recognizable) and exhibits the ones it considers off-beat enough for public display, in the modern day equivalent of a freak show.

Media is more easily commodified when it assumes rigid forms. When a "package" exists, it's relatively easy — and cost-effective — to replicate it again and again with little effort or creativity. And when commercial broadcast media defines what is "legitimate", the imagination of the people decays, their capacity to create is harder to draw upon, their tolerance for experimentation and "amateurism" diminishes. Illegitimate

Theater, like other patterns in this language, has unsavory manifestations as well: burning a cross in the yard of an African-American or other ethnic minority, militaristic parades and rallies, public intimidates. Since "performance" likely predates language, its effects on people can be deep; it can unlock hate as well as love, anger as well as reason and compassion. Theater, whether legitimate or not, can be driven by emotion and therefore less analytic than many other patterns in this language. Illegitimate

Theater blurs or even negates the line between spectators and performers. In its extreme version everybody, all the time, is an actor. And "actors" in public performances can also be "actors" in social life, actors who help make things happen — for good or for ill. Although our life "in public" is a series of performances, our roles are often construed as "bit parts." But every moment is a "teachable moment;" every public appearance is an opportunity to do something new and to experience something new. Thus anybody, at least in theory, can practice the craft of illegitimate theater. The "performances" that come from this practice can be simple or elaborate, impromptu or painstakingly rehearsed. The point is to cause ripples in the everyday stream of life.

Illegitimate theater, like is predecessors "legitimate" or otherwise, can be used to provoke emotional reactions, discussion or reflection. Practiced successfully and in a great number of venues, illegitimate theater could help foster positive social change and increased democratization of culture.

There are no reasons why stories involving "ordinary" people in more-or-less everyday life can't be genuinely beautiful, moving and inspirational.

The Everyday Heroism pattern was inspired by this passage: "Lispector (1925-1977) is best known for short stories and novels that are structured around small, epiphanic moments in the lives of Brazilian middle-class women" (Sadlier, 1999).

Jean François Millet's evocative painting of The Gleaners (1857) shows the simple heroism of simply staying alive. Toiling under the social stigma of gleaning for their food, these three women scoured the fields after the harvest for the leftovers to which they were entitled under French law. The film "To Be and To Have" provides another inspiring example. Through a simple and unhurried portrait of a school teacher in a small French village, the viewer understands his concerns for the children in the one-room school house, his hobbies and his connections with the entire village. No matter what the movies tell us, most real heroes don't fight intergalactic evil or psychopathic killers. The real struggles are at the "human level."

Beverly Cleary, a Portland, Oregon author captures a great deal of the ordinary "dangers" that everybody must face with her wonderful about Ramona. In Ramona the Brave, when Ramona was just six, "She was tempted to try going to school a new way, by another street, but decided she wasn't that brave yet." In that same year Ramona enters a new classroom with a teacher that doesn't seem to understand her or her imaginative ways of seeing things.

Although there is no evidence that Ramona became an activist, she probably would have respected the tough position it can put people in. One takes an unpopular stand and insists that changes for the good can be made. Clearly there would be no social change without heroism — including the "everyday" kind. A small but significant piece of wisdom offers encouragement to those of us who hesitate when faced with this challenge: Speak the truth even if your voice shakes.

The Giraffe Project promotes "ordinary heroism" (or, rather, heroism by people who might otherwise appear to be "ordinary") realizing that no movement is due to a single "leader." The Giraffe project celebrates people who "stick their nose out" and has named nearly 1,000 "Giraffes" thus far who have a vision of a better world. These people have all taken personal risks to initiate an ameliorative project on a grand a scale such as replanting a country's trees or on a "small" scale such as building bridges between two hostile groups in a community.

The original introductory photograph was of Reverend Maurice McCrackin, who was still active in his 90's, is from the Giraffe Heroes Project. In 1945 Reverend McCrackin built the first interracial Presbyterian congregation in the United States. The second introductory photograph was of a young Russian man demonstrating for fair elections. The current introductory photograph is of Greta Thunberg who was just nominated for the Nobel Peace Prize for her critical work on climate activism. The summary graphic is of The Gleaners, now in the public domain.

Humankind has generated a magnificent pantheon of fictional and not-so-fictional characters over the millennia of its existence. Unbelievably enough, this rich legacy may be stopped cold through a transfer of the ownership of humankind's stories and images to corporate rather than shared "commons" ownership. Civil society should establish a repository of characters who are available to all without charge. This could contain characters from our pre-corporate past as well as those of more recent vintage (such as Cat-Man (http://en.wikipedia.org/wiki/Cat-Man_and_Kitten) who was raised in Burma by a Tigress but abandoned on our doorstep by the corporation that spawned him. Ultimately it could even include those are now serving time, cloistered behind commercial contracts until their sentences expire. Novelists could legally allow the inhabitants of the universes they created to be enlisted in others: Cartoonists such as Matt Groening could donate Homer Simpson or a brand new type of American everyman complete with voices and descriptions of where he lived and what he liked to do. Frustrated novelists could supply names and descriptions that their colleagues could borrow for their own work. However, it is not only artists and writers who benefit from having access to stories and the characters who inhabit them. Characters can serve as sources of inspiration for all; they can give us hope in dire times; they can serve as models for ethical, effective, or clever behavior. One use of characters is to serve as a kind of "Board of Directors" that we can use imaginatively to help look at our problems and proposed solutions from various perspectives. (See http://www.research.ibm.com/knowsoc/ The Disney corporation may be the most prolific "borrower" of stories (including Aladdin, Atlantis, Beauty and the Beast, Cinderella, Davy Crockett, Legend of Sleepy Hollow, Hercules, Hunchback of Notre Dame, Jungle Book, Oliver Twist, Pinocchio, Pocahontas, Robin Hood, Snow White, Sleeping Beauty, Three Musketeers, Treasure Island, and the Wind in the Willows) from the public domain; the number of stories they have added to the humankind's commonwealth is still at zero. (Thanks in part to legislation that granted Mickey Mouse another 75 years of service to the corporation.)( State of the Commons - Culture)

One way or another we are living the stories planted in us early or along the way, or we are also living the stories we planted "knowingly or unknowingly" in ourselves. We live stories that either give our lives meaning or negate it with meaninglessness. If we change the stories we live by, quite possibly we change our lives. Ben Okri, Nigerian storyteller.

Patterns in stories tend to reflect the environments we live in and the communication media we use. Indigenous peoples evolved patterns in oral traditions that resonated with the voices of the land and reinforced memory and meaning. The invention of writing and the phonetic alphabet played with the way language and images could be displayed as texts. The advent of the printing press offered freedom to experiment with new narrative and poetic forms, as well as restraints, as texts and language became standardized. The structure of stories changed as they moved from the places they were told onto the printed page.

Today, can words again become "winged" as they fly through both time and space in new forms offered by electronic media? Speech is communal; it exists only as it is being shared. As stories shift and change in response to new environments and technologies, who has access and jurisdiction to manipulate them? Can these new mediums offer opportunities to engage our senses and help us reconnect to the natural world? Can this enriched experience help us reflect on the deeper messages that stories contain?

Stories are conduits or vehicles that mediate our inner and outer worlds. When we tell stories, we are connected to live events and internal dramas. Modern cultures utilize technology to record ideas or performances, and tend to value the analysis of texts, recordings, and other artifacts of expression. We cultivate methods of reflection that reinforce our capacity to respond, think, and explore symbolic messages, but our objectivity makes us feel removed or alienated from authentic experience. We often yearn for the mystery of stories to deepen our lives. Oral cultures are immersed in ritual and experience; the time, place, and context in which a story is told is crucial to its meaning. Myths, which convey symbolic messages, are also repositories or living encyclopedias of practical knowledge and wisdom gained from sustainable relationships to the natural world. Oral traditions resonate with mnemonic patterns, poetic rhythms, tones, and inflections of local landscapes. 

Richard Louve points out that studies of the songs of birds and whales reveal many of the same laws of composition as those used by humans. New scientific methods have enabled humans to learn about the intricate patterns of human and animal communication, but have not given most children a deep or genuine experience of animals and the stories or songs grounded in the natural world. This results in what Love describes as the modern child's "hyper-intellectualized" perception of nature and other animals.

Technology gives us tools to analyze and preserve traditional stories, but also disrupts and alienates people from meaningful stories that connect them with sustainable patterns in the natural world. Modern myths are often caught up in the social, political, and economic systems that our new technologies have created. Those who control the stories, knowledge, and mediums of communication wield the power.

Marshall McLuhan explores the shadow side of technological and economic success by arguing that popular culture is a source for diagnosing the "collective trance" of industrial society. Ads are a new kind of storytelling; "a social ritual or magic that enhances us in our own eyes." Rolf Jensen says, "The highest-paid person in the first half of the next century will be the 'storyteller.' Many global companies are mainly storytellers, and the value of products depends on the story they tell." Advertisers proclaim freedom of choice as the foundation of the American way of life; however, they gloss over questions of power and control. McLuhan suggests that individuals break the hypnotic trance of the media through tough-minded evaluation that probes the collective myths of our industrial folklore.

Mythologist Joseph Campbell says, "not only have the old mythic notions of the nature of the cosmos gone to pieces, but also those of the origins of the history of mankind." He suggests, that to give meaning to life, the modern person cannot simply reproduce inherited patterns of thought or action, but must create their own stories. Since many people start with seeds provided by the media, how do they proceed?

Words and stories are active agents. Ernest Cassirer says that the "word," in early cosmologies, is the primary force from which being and doing originate. Likewise, the cause and effect of media and print "word magic" in modern cultures determines our political and economic systems, and can result in nationalism and colonialism. Traditional stories and myths that have evolved from oral, consensually shared standards and beliefs that value feeling and community interaction have come into conflict with technologies that value independence, analytical thought, and scientific or secular authority. Modern civilization is faced with a split between the head and the heart.

In the Greek myth of the phonetic alphabet, King Cadmus plants dragons' teeth (alphabetic symbols) that rise up as armed men. If the alphabet could have such effects, what is the effect of modern technologies? We face the problem of how to deal ethically with the power humans have manufactured through technology. Can we recover a sense of reverence for the word without fueling tribal or national myths that sow dragons' teeth?

Thoreau anticipated these arguments in "Walking," when he says, "There are other letters for the child to learn than those which Cadmus invented." Rather than learning letters in dusty schools, Thoreau wanted students to learn from wilderness. For him, mythology came close to expressing the language of nature. He advocates a kind of "tawny grammar" that celebrates what is wild and free. Through this, he says, "The highest that we can attain is not Knowledge, but Sympathy with Intelligence."

Perhaps McLuhan suggests a solution to our dilemma when he says, "Two cultures or technologies can, like astronomical galaxies, pass through one another without collision; but not without change of configuration." Are we ready for a transformation of this magnitude? Can we connect traditional stories and myths with new technologies in ways that don't hypnotize us into a trance, but actually engage us more completely with community and the natural world?

Artists occupy a unique role in society. Through a diversity of approaches, they explore new terrains that words alone are incapable of describing. Art can address issues, help solve problems and even serve as a "public psychiatrist" that surfaces social anxieties. Art speaks to places that other languages can't and affects consciousness on a level that we don't understand and can't map. Some, but not all, artists work for social and environmental justice. Notably artists can explore ideas of personal or societal importance or they can operate within a world circumscribed by religious authorities, corporations or the art-buying public, a decidedly privileged class economically.

The "world" that "resistance" strives to understand and confront provides an exhaustible fount of inspiration for artists – professionals and non-professionals alike. The media through which messages and stories can be conveyed includes T-shirts (indeed, wearing the wrong t-shirt is an invitation to harassment, fines, and imprisonment in my regions and countries around the world) and comics and zines, opera, ballet, graffiti, murals, sculpture, film, film or many other approaches. Art can be immersive and engaging; it can help build community and involve the "audience" in rituals or processions. Art can be an invidual or collective effort, big or small, public or anonymous, clandestine and furtive, In can be created by children or by people or emotionally disturbed. The art of homeless people, refugees, or incarcerated people is likely to present a view of the world that the rest of us may not see.

Resistance art brings hidden knowledge out of the shadows. The historic roots of contemporary experience, a common theme of Chicano murals, such as those created by Los Cybrids collective, in Los Angeles and other southwestern cities in the US explore themes of identity and hybridity. Another approach is to present the reality of a situation in a documentary style, such as Walker Evans' sparse, unadorned depression era photographs of the rural poor. Another approach is exemplified by George Grosz's grotesque and piercing caricatures of militarists and war-profiteers, or Hitler garbed in a bearskin.

In the 1980s, Artists of the World Against Apartheid based in France issued a broad appeal to artists around the world to contribute anti-apartheid works of art. Ernest Pignon-Ernest of France and Antonio Saura of Spain worked unselfishly for two years to make it happen. A major exhibition was mounted in late 1983 at the Fondation Nationale des Arts Graphiques et Plastiques in Paris. Since the organizers had stipulated in advance that the art would be held in trust and given to the people of South Africa on the occasion of "the first free and democratic government by universal suffrage" as the basis of an anti-apartheid museum, the collection was moved to South Africa at the request of president Nelson Mandela.

A similar event took place in the U.S. two decades later. With the invasion of Iraq looming, first lady Laura Bush, picked an inopportune time to invite poet Sam Hamill to a special White House event, "Poetry and the American Voice," which was to celebrate the works of Emily Dickinson, Walt Whitman and Langston Hughes. Instead of being seduced by to the allure of power and prestige, Hamill refused Bush's invitation. Instead he emailed several friends asking them for poems on the theme of war which would be bound and presented to Bush. This ignited a poetic firestorm that claimed no national border. Inspired by Hamill's defiance, a web site (http://www.poetsagainstthewar.org) was established that provided a platform for poets around the world to express their feelings related to the impending war. The site proved immediately and enormously popular – at its peak it was averaging several new poems a minute. Now the site has over 20,000 poems online – including works by Adrienne Rich, W.S. Merwin. and Lawrence Ferlinghetti, and spotlights several poems per week. The project ultimately published two volumes of poetry and an excellent documentary film, "Poets in Wartime," was inspired by the effort. Moreover, the work engendered a non-profit organization, "Poets Against War", was formed with the simple yet direct mission statement: "Poets Against War continues the tradition of socially engaged poetry by creating venues for poetry as a voice against war, tyranny and oppression."

This episode (Poets Against War) raises the general question of the role of occupational groups and whether there is an implicit or explicit obligation to help deter aggression and war. A short list of such candidates would include teachers, religious leaders, engineers, journalists, farmers, and doctors and nurses and other caregivers. A longer list would include almost everybody – for very few people in the world actually want to be within war's lethal compass, as either participant or as innocent bystander.

Another fascinating example, is the beehive design collective, an amazing anarchic and itinerant design collective that, although home-based in Vermont, travels around the world to create region-specific murals. Members often work with indigenous or other people to develop murals that capture the unique circumstances of the people who live there. The murals they develop grow organically; containing a variety of elements sinuously weaving indigenous plans and animals, historic referents, and symbols of corporate and colonial domination, with images of fanciful and realistic resistance.

Resistance art has many audiences. In the anti-apartheid movement, for example, the audience would obviously include the victims of apartheid and the supporters of their struggle. It would also include the people who believe themselves neutral of hadn't thought about apartheid from a moral standpoint and people who were actively promulgating it: politicians, policemen, the media, and business spokespeople who benefited from the cheap labor provided by the marginalized victims. Beyond that, the audience extended to the rest of the world. Many people outside of South Africa worked on anti-apartheid campaigns. Gill Scott-Heron's anti-apartheid anthem, "Johannesburg," was played on the radio in US cities, where its uncomfortable references to big segregated cities in the US like New York and Philadelphia showed that South Africa was not the only country in the world where prejudice and racism flourished.

From Goya and Picasso to Johannesburg's T-shirt artists of and anonymous graffiti artists around the world, resistance artists, generally acting on their own – have portrayed the horrors of war or other abominations. Activists in Seattle, hoping to help cultivate a supportive community network for resistance artists have convened an Arts of Resistance conference for the past two years. Through workshops, presentations, videos, and, most importantly, through face-to-face dialogue and debate, the idea that art can be socially transformative became more widely recognized and more thoughtfully practiced.

People ultimately also need to be reminded of two things – that they are not impotent and disconnected spectators but active and engaged participants in the ongoing vibrant fabric of life. Art, therefore, can tell the story of the ongoing struggle while suggesting ways for people to take part. It can also sketch out, in possibly indistinct and uncertain terms, a future that may exist, after successful struggles, where children, and their children, and their children's children do not experience the daily injury of living in an unjust and unhealthy world.

Anglican Bishop Desmond Tutu, a longtime foe of apartheid, notes that when resistance art is successful, "People come to the forceful realization that they are not entirely the impotent playthings of powerful forces." According to Tutu, resistance art, whether it's a play, song or T-shirt represents, "a proud defiance of the hostile forces that would demean and dehumanize."