"Balance" Deception

Pattern number within this pattern set: 
32
Verbiage for pattern card: 

A journalistic practice whereby one side will be presented and then, with equal time allotment, the "other side" will be presented.  This pattern can be very effective at obscuring the issue; leading to a situation where it appears that there are two equally credible ways to view an issue, when in fact there may not be.  Currently this is being used to suggest that the phenomenon is not established scientific fact.