engagement

The interesting and more useful use of the word criticism is as it is used in art or literary criticism,, namely the analysis, evaluation, interpretation and judging of something. Technology, or, rather, its practice including discourse, development, use, education, funding, regulation, and disposal, in addition to its physical embodiment, deserves this type of attention like all other aspects and creations of humankind.

Although technology, and ICT particularly, has a variety of attributes — or "affordances" — that will allow / encourage new capabilities (while discouraging others) and individual people obviously will play important roles in technology use (in the small?), the extreme "weight" of the social context will always exert considerable impact. The mistake that people most frequently make is forgetting the fundamental fact that technology in all of its guises is applied within specific social contexts. In other words, the phrase Guns don't kill people, people kill people could be more accurate if it read, Guns don't kill people, they just vastly improve the ease and efficiency of doing so. Without the "need" to shoot people only a fraction of the world's arsenal would exist. There is no such thing as "technology by itself" and, therefore, it makes no sense to view it in those terms.

The Strategic Defense Initiative, commonly called "Star Wars" illustrates many of the reasons why techno criticism is so necessary. Basically untestable, demonstrably unreliable, The SDI effort escalates militarism at the expense of non-military solutions while removing large sums of money from other more worthwhile enterprises. Additional militarization of space and the development of the next-generation of nuclear weapons also cry out for very deep technocriticism.

One of the most visible, current manifestations of techno-utopianism is that revolving around the prospects of a new "$100 Laptop" ostensibly for the children of Africa. Although many people believe that computers have intrinsic "subversive" nature that would empower people around the world it's not at all clear to me why African kids would be less attracted to Grand Theft Auto or other violent, time-squandering video games, then, say, their American counterparts if a brand-new laptop computer was suddenly in their possession.

A last example provides a glimpse of what can happen when fast computers and knowledge of human behavior are combined within specific systems of power. In a provocative article entitled, "AI Seduces Stanford Students" (200_) Kevin Poulsen describes a phenomenon called the "chameleon effect" in which "People are perceived as more honest and likeable if they subtly mimic the body language of the person they're speaking with." Now scientists at Stanford University's Virtual Human Interaction Lab have demonstrated that computers can exploit the same phenomenon, but with greater success and on a larger scale. Sixty-nine student volunteers interacted with a realistic human face, a computer generated "digital agent" that delivered a three-minute persuasive speech. Unbeknownst and undetected by seven out of eight students, the talking head was mimicking their every expression — eye movements, head tilts, etc.

The ominous result of this experiment was that the students reported that the echoing "agent" was "more friendly, interesting, honest, and persuasive" than the one that didn't blindly ape the facial movements of its mark. One doesn't need excess paranoia to imagine what lay in store for us when ubiquitous mass media systems, perhaps two-way, are joined with the system described above. Poulsen describes one way in which this could be accomplished.

"Bailenson [the Stanford researcher] says the research not only shows that computers can take advantage of our psychological quirks, but that they can do it more effectively than humans can because they can execute precise movements with scientifically optimized timing. The killer app is in virtual worlds, where each inhabitant can be presented with a different image, and the chameleon effect is no longer limited to one-on-one interaction. A single speaker — whether an AI or a human avatar — could mimic a thousand people at once, undetected, transforming a cheap salesman's trick into a tool of mass influence."

Ironically the people who are best equipped to apply this pattern are the people who know the most about how technology is designed, deployed, marketed, etc. Technophiles probably make the best Technocritics. This is an argument for technical education that is integrated with the humanities and the social sciences, marriage that many people in the non-technical disciplines might find as distasteful as those in the technical disciplines do. A society that was technologically literate would not "throw technology at problems" any more than they'd "throw money at problems." That, however, is not at all the same as saying that technology or money never can help solve problems —' as both resources when applied wisely can help immensely.

Organizations like Computer Professionals for Social Responsibility who have worked with issues like SDI and electronic voting and groups like the Union of Concerned Scientists and Electronic Privacy Information Center are working in this area. The Bulletin of Atomic Scientists provides thoughtful discussion on matters of weapons and national security. The world is ready for discussions in this area that aren't dominated by the media and the digerati. Many policy options come to mind, but in general, they should be based on informed public discourse. One intriguing example of this is the "co development laws" in Scandinavia in the 1980s in which new technology could not be introduced without the consent of the workers. Another ripe field is that of genetic engineering of seeds and other biological entities.

Luddism is not an answer to the question of "autonomous technology" anymore than it is to uncritically embrace it. The solution is not to totally eschew the use of technology in society. Technology is an integral part of the human condition. At the same time it is important for the reasons discussed above to acknowledge and to consider how technology is presented, designed, discussed, implemented and used, just as other activities, particularly ones with similar potential for large-scale disruption should be subjected to this scrutiny. Unfortunately there is a surprising number of people who interpret any of this discussion as being "anti-technology" (which is barely even thinkable). At any rate, this reaction has a chilling effect on the idea of actual conversations on the technology (as would befit a democratic society) and has the adverse effect of reinforcing the stereotype that technologists are binary thinkers who are simply not capable of more nuanced thought.

Langdon Winner, one of the intellectual founders of technocriticism (along with Lewis Mumford, Norbert Weiner, and, even, Dwight Eisenhower) made these statements in relation to the advent of ubiquitous digital computer networks:

As we ponder horizons of computing and society today, it seems likely that American society will reproduce some of the basic tendencies of modernism.

• unequal power over key decisions about what is built and why;
• concerted attempts to enframe and direct people's lives in both work and consumption;
• the presentation of the future society as something nonnegotiable;
• the stress on individual gratification rather than collective problems and responsibilities;
• design strategies that conceal and obfuscate important realms of social complexity.

Although technological systems can be extremely powerful, they are subject to a number of limitations that must be understood and probed thoroughly if these systems are to be deployed effectively in society. A more visible, inclusive and engaging practice of Techno Criticism could go a long way towards educating society on the myriad implications — both creative and destructive — of technology in today's world.

John Urry articulated the need to reconceptualize sociology in such a way to better understand and explore the "mobilities" of our era (2000). Mobilities characterize movement from one state to another in the broadest sense. A reconceptualization of social mobilities extends the core notion of people moving from one place to another, whether to fight — or escape from — a war, pursue economic opportunities that aren't available at home, visit family, attend college, make a religious pilgrimages, conduct business or visit resorts or museums as a tourist. Urry reminds us that people are not the only entities in the social universe. These new mobilities include the movement of commodities, raw materials, microbes, mobs and soccer hooligans, AK-47s and fissionable material, ideologies, tactics, criminal networks, social issues, social movements, money (legitimate and otherwise), brands, virtual communities, financial information, smuggled people, radioactivity, movies, pirated DVDs, pollution, oil, electricity, water, surveillance, terrorist cells, drugs, and credit card information. In addition to those mobilities social status of individuals and, even identity itself, can change through movement to a higher or lower economic class, becoming a citizen — or refugee — in another country, or undergoing a sex change or religious conversion.

Urry points out that sociology places social interaction at is core and is therefore the proper intellectual home for these considerations. Yet sociology as it's currently construed was created at a certain point in Western history and it often presupposes notions like structure or function that belie the inherent complexity of social interactions, forces, etc. Its area of focus is like the old "flat earth" perspective where the areas outside the known territory are simply terra incognito.. Urry advocates a new type of sociology that extends the traditional sociological tenets to a new sociology that more accurately reflects today's realities. Specifically Urry adds, networks and fluids to the traditional idea of "region" (upon which "metaphor" the "sociological concept of society is based") as important exemplars to be added to the new mix of phenomena and artifacts that need to be considered when interpreting new social realities. Networks contain structure or what Urry calls "scapes," the "networks of machines, technologies, organizations, texts and actors that constitute various interconnected nodes," and "flows" which pass through the "scapes." Fluids, unlike networks, don't move discretely from node to node along scapes but are "heterogeneous, uneven mobilities of people, information, objects, money, images, and risks, that move chaotically across regions in strikingly faster and unpredictable shapes."

Some of the patterns in this language are ambiguous and hazy and whose recommendations can be summarized with non-committal "more research is needed" statements. One may get the impression that "more research" is always needed — if you ask an academic. Given the fact that all knowledge is incomplete, it may seem impossible to avoid that "last refuge" of a scholar, who is seemingly unable to make recommendation, until, they claim, their new research — once funded — will certainly bring the results that would enable them to make recommendations. The "Mobile Intelligence" pattern is one of those (hopefully few) patterns that generally follow the line above. It will surely morph in future versions of the language, possibly by splitting into several patterns that exploit new opportunities — or confront new threats — that were undreamt of today.

The coverage of this pattern extends from the most abstract and theoretical to the nitty-gritty street level. It relates to how we think and converse in broad strokes, about social change, the environment, etc. when we take the time outside of other work, as well as our thoughts and action when we're thrown-in a situation (Heidegger, 1962). In an example of the latter, Mary Jordan (2006) reports on an emerging new type of Mobile Intelligence:

"Cell phones and text messaging are changing the way political mobilizations are conducted around the world. From Manila to Riyadh and Kathmandu protests once publicized on coffeehouse bulletin boards are now organized entirely through text-messaging networks that can reach vast numbers of people in a matter of minutes.

The technology is also changing the organization and dynamics of protests, allowing leaders to control, virtually minute-by-minute, the movements of demonstrators, like military generals in the field. Using texts that communicate orders instantly, organizers can call for advances or retreats of waves of protesters."

And in 2003, when US President George Bush on a visit to London was keeping as far from the public eye as he could, protesters set up a "Chasing Bush" system that encouraged people to announce their Bush-sightings via the SMS on their cell phones which would then be relayed to protesters who would hasten to the location. The "Flash Mob" concept, in which a "spontaneous" gathering of a large number of people at a rug store or hotel lobby has been orchestrated with the aid of fast and inexpensive access to mobile communications, provides a glimpse into the future as to the absurd and amusing possibilities that the new technology can bring. It's easy to see that mobile communications has its dark sides, a point that Howard Rheingold brings up in his aptly-titled book Smart Mobs. A mob consists of people who are operating wholly at the limbic level. While "rationality" and "cool-headed reason" may be flawed, over-rated, and mostly mythical as operating concepts, consider a world in which they were totally absent.

New technologies (such as GPS, cell phones, cell phones with GPS, RFID, "smart cards", bar codes, laptops, "augmented reality" (where commercial information can be broadcast to your goggles), wireless technologies like 802.11b, etc..) are changing and are likely to continue to change our urban settings in particular (which are already undergoing massive changes due to globalization and new patterns of human settlements). Alex Steffen on his World Changing web site quotes the following from the Breaking the Game conference (2006) both permeate urban spaces (changing their uses) and change the way we look at buildings and place (changing development).

"[A]n emerging group of artists [is] deploying sensors, hand-held electronics, and faster Internet connections are developing projects that actively intervene in the shaping and reshaping of public spaces in contemporary cities. They are integrating digital technology into buildings in order to make them adaptive and responsive to the flows of human activity and environmental forces... They are scanning the unseen electromagnetic spectrum that surrounds specific places, and turning these data into compelling audio/visual experiences that both heighten and change our perception... Using PDAs and portable laptops connected wirelessly to databases, some artists are creating alternative social maps, counter-histories and individually annotated narratives about local populations in specific neighborhoods... Still others are using mobile social software to coordinate large numbers of bodies for political action; or devising playful and imaginary spaces within the city.... We don't have to leave or disconnect from physical space in order to connect to digital spaces. Artists, architects, technologists, urban planners, and others are recombining the two, connecting individuals and groups together at a variety of scales and intensities."

It is an understatement to say that mobile communications represents a major historic shift from historical patterns of communications. The Internet (and other) information and communication technologies have helped usher in tremendous changes already, but these changes may represent just the tip of the iceberg. Mobile communication is fast and increasingly commonplace. It opens up whole new arenas of both thought and action. Like many new technologies, the opportunities for abuse are legion — and critics should not be cowed into submission by new digital salesmen and their cheerleaders in the media. Some of the dimensions by which to consider barriers, boundaries and opportunities include: accessibility (costs of producing/consuming, location, language, etc.); relative size and influence and the relationship configuration between information producer and consumer (one or few or many or mass to one or few or many or mass); privacy, regulation, and control; motivation for use; and user demographics.

Sociologists, historians and others are now realizing that social phenomena (like environmental phenomena) are inherently complex. This means that we can't really know with certainty what the effects of our actions will be. Although this has always been the case, the realization is only now getting some traction. Moreover, many people — if not most — still seem to deny its reality and think and act according to older paradigms. Accepting its reality does not mean of course that we don't know anything or that anything can happen, What is different now is the increased speed, reach, and influence of the mobility. Imagine a missile latching on to the frequency of a cell phone or myriad consequences of remote observation, sensing, and surveillance. On a larger scale, consider the vulnerability or volatility of a complex physical, social, or technological environment where critical limits or "tipping points" in many important areas are likely to be breached at the same time.

While much of our time in the future will certainly be spent trying to repulse the efforts of people who will use (and attempt to use) Mobile Intelligence to increase their dominance over others, one of the main points of this pattern is to encourage the exploration of positive possibilities that the new technology opens up. One such area is in the realm of emergency communications. What difference could it make in a situation like the Chernobyl disaster or Hurricane Katrina? We could also gather data about dangerous conditions — speed of cars, air or water quality, radioactivity and other mobile phenomena.

Citizen Science has been with us for a long time. Since 1900, the Audubon Society has organized volunteers throughout the US to count birds at Christmastime and used their data to build a huge database of early winter bird populations ("History & Objectives," 2004). This is a clear-cut instance of Citizen Science as "a partnership between the public and professional scientists" (Citizen Science, 2003, para. 3); people benefit from learning about birds, the Society benefits from information it would otherwise lack the resources to obtain, and birds benefit from researchers' knowledge of which species require special attention ("Citizen Science," 2005).

Our relationship with science is not always so simple. Mistrust exists in public perceptions of science as offering scientific solutions to complex social problems, furthering various forms of social and environmental depredation, and inappropriately claiming certainty in judgments about risks associated with scientific and technological developments (Irwin, 1995). The drug industry's investment in treatments seeking diseases of the rich (Blech, 2006), for example, undermines the view of scientific development as "open-minded, skeptical and independent of institutional constraints" (Irwin, 1995, p. 109). Agents of public policy, too, can contribute to popular mistrust, though supposedly representing the public interest. For example, the 1977 Windscale Inquiry was less democratic decision-making than keeping up appearances of public participation in a decision that had already been made (Irwin, 1995).

At the same time, science has cause to be wary of the public; in the US, for example, the proportion of people overtly accepting the idea of evolution has dropped from 45% to 40% since 1985 (Miller, Scott & Okamoto, 2006). Popular media have a stake in public mistrust of science because they stand to profit from science-related scare stories (Cassidy, 2006).

What scientists learn under controlled conditions differs in important ways from what people experience in real life. For example, British government regulations on the use of the herbicide 2,4,5-T assumed circumstances unrecognizable as those under which farm workers actually used the substance (Irwin, 1995; Corburn, 2005). Local knowledge — public experience and intuition — is a different kind of knowledge, differently gained, from the professional knowledge of scientific research and regulation (Corburn, 2005).

Overcoming the rift between professional and local knowledge lies in "a constructive renegotiation between science and the needs of citizens" (Irwin, 1995, p. 110). In what Corburn (2005) calls Street Science, professional science and the people most affected by it combine to co-produce knowledge that benefits both. In the field of environmental health, this co-production reveals hazards and provides information that professionals may miss, reduces mistrust of science, empowers community members, and creates positive engagement with problems instead of entrenched and polarized positions (2005, p. 218).

Local knowledge can both amplify and stimulate professional knowledge. The Watchperson project in the Greenpoint/Williamsburg section of Brooklyn NY combined government datasets and conducted surveys to map sources of air pollution at greater detail than regulators' models (Corburn, 2005). Recent developments in wireless mobile sensors create possibilities for mapping pollutant levels at much finer detail than previously possible; one example using human volunteers is AIR (2006).

The scientific profession can further the co-production of knowledge by reaching out to individuals, communities and citizen groups. BirdSource (www.birdsource.org) uses an Internet-based tool to help more than 50,000 birdwatchers develop a deeper understanding of science and the environment while they accumulate data that helps to identify priorities for conservation. This extends the reach of science by providing knowledge that scientists would lack the resources to gather by themselves (Fitzpatrick & Gill, 2002).

Science Shops and Cooperative Extensions offer ground-breaking resources for the co-production of knowledge. Science Shops (such as www.scienceshop.org) provide university scientific expertise to the public, at the instigation either of students or citizen groups. The University of Rhode Island Cooperative Extension (www.uri.edu/cce) Watershed Watch program works with government, tribal organizations and citizen groups to train volunteer water-quality monitors. Cornell Cooperative Extension (www.cce.cornell.edu) provides scientific expertise and conducts scientific research as part of a mission to extend the democratic process by helping people participate in their communities (Peters, O'Connell, Alter & Jack, 2006).

Citizen groups can further their own aims while extending the reach of science. For example, the Ocean Conservancy (www.oceanconservancy.org) conducts an international cleanup of marine debris on the third Saturday in September each year. While helping to clean the coastline, volunteers collect data that enables the Ocean Conservancy to learn about the causes of marine debris and to use this information in public education and advocacy.

Because mainstream scientific research does not pre-determine its conclusions, its use in advocacy is a double-edged sword. Activists may better spend their time in political lobbying than in scientific research whose results may not support their agenda. Just as the public mistrusts research funded by tobacco companies, for example, research by activist groups may appear suspect to policymakers and professional scientists. Despite this, many avenues are open for activists to initiate research that furthers their aims. Two examples follow.

Aiming to show a connection between pollution from incinerators, toxic waste storage and other industrial sources in the neighborhood and asthma in Greenpoint/Williamsburg, the El Puente group (www.elpuente.us) trained community members as community health workers and in conducting surveys. Their twofold process, of gathering information on asthma in surveys and then discussing the results in focus groups, uncovered knowledge about: (a) a link between women's occupations and asthma not directly related to environmental pollution, (b) differing levels of asthma amongst Hispanic groups, and (c) underreported asthma rates because people avoided treatment at the local hospital (Corburn, 2005).

The Centre for Science and Environment (www.cseindia.org) uses the results of its own scientific research to publicize problems and solutions. A recent achievement has been the research-based development of rainwater harvesting methods, combined with community outreach and advocacy to policymakers, offering a "politics of hope" to those whose water supplies are declining in quantity and quality (www.rainwaterharvesting.org).

"The very fact of exclusion from participation is a subtle form of suppression. It gives individuals no opportunity to reflect and decide upon what's good for them. Others who are supposed to be wiser and who in any case have more power decide the question for them and also decide the methods and means by which subjects may arrive at the enjoyment of what is good for them. This form of coercion and suppression is more subtle and more effective than are overt intimidation and restraint. When it is habitual and embodied in social institutions, it seems the normal and natural state of affairs." — John Dewey (1939)

This "subtle form of suppression" that Dewey identified in the quotation above shows up in sociotechnological systems and in various arenas including the workplace. Without genuine participation in the design process, class, managerial, or other privileges become designed in. That is, sociotechnological systems often carry forward the perquisites and propensities of the designers, intentionally or unwittingly. Cases abound in both cases. Robert Moses, New York City's "construction coordinator," ensured that the bridges over the highways leading to the beaches from New York City were low enough to prevent buses from traveling under them (Caro 1975). This ensured that African Americans and other minorities who often had to rely on public transportation would, in large measure, be confined to the city while the more financially well-to-do could periodically escape to the seaside. There was no need to pass laws when a permanent physical structure could silently and invisibly enforce the color bar Moses preferred.

Frustrated by what they saw as unresponsiveness of software and the impending institutionalization of management prerogatives into software systems, Scandinavian researchers in the late 1970s conceived a new paradigm for software development called participatory design in which end-users worked as co-designers of the systems that they would ultimately use. They believed that adopting a participatory design approach would result in systems that better served users, initially workers in industrial settings. According to PD researchers Finn Kensing and Jeanette Blomberg (1998), "At the center of the critique was the neglect of workers’ interests – those most affected by the introduction of new technology. PD researchers argued that computers were becoming yet another tool of management to exercise control over the workforce and that these new technologies were not being introduced to improve working conditions (see e.g. Sandberg, 1979; Kyng and Mathiassen, 1982). The Scandinavian researchers and workers also worked on the legislative front to establish "codetermination" laws in Scandinavia that ensured that workers had the right to be involved with technological decisions in the workplace (Sandberg et al 1992). They promoted user empowerment through education and "researchers developed courses, gave lectures, and supervised project work where technology and organizational issues were explored (see e.g. Kyng and Mathiassen, 1982)" (Kensing & Blomberg 1988).

Participatory design is an integration of three interdisciplinary concerns that span research and practice: "the politics of design; the nature of participation; and method, tools and techniques for participation" (Kensing & Blomberg 1998). In their paper, "Participatory Design: Issues and Concerns," Finn Kensing and Jeanette Blomberg discuss two primary aspects to this work.

"Increasingly, ethnographically-inspired fieldwork techniques are being integrated with more traditional PD techniques (Blomberg et al., 1996; Bødker, 1996; Beyer and Holtzblatt, 1997, Kensing et al., forthcoming). The primary techniques of ethnography include open ended (contextual) interviews and (participant) observations, often supported by audio or video recordings. These techniques are employed to gain insights into unarticulated aspects of the work and to develop shared views on the work.

… Complementing these tools and techniques for work analysis are those focusing on system design such as scenarios, mock-ups, simulations of the relation between work and technology, future workshops, design games, case-based prototyping, and cooperative prototyping (Kensing, 1987; Ehn, 1989; Greenbaum and Kyng, 1991; Trigg et al., 1991; Mogensen, 1992, 1994; Blomberg et al., 1996; Grønbæk et al., 1997). These tools and techniques avoid the overly abstract representations of traditional design approaches and allow workers and designers to more easily experiment with various design possibilities in cost effective ways."

The nature of participatory design has changed over time. In the software world, for example, the focus has shifted from the development of site-specific software systems to the design of web applications and, perhaps more importantly, to the entirety of the information and communication infrastructure, including policy development. The idea shows up in many guises and even open source communities could be considered a type of participatory design.

Participatory design has been advocated in a number of areas besides software. Architects Lucien Kroll (1987), John Habraken (1972), Christopher Alexander (1984), Michael Pyatok (2000) and others developed a number of techniques for allowing people to design their own working and living spaces. Artist Suzi Gablick, writing in The Reenchantment of Art (1992_) describes a number of ways that the creation of art could be more participatory, while many others are advocating participatory approaches to media, policy development, citizen participation journalism (Gillmor 2004).

Several books, including The Design of Work Oriented Computer Artifacts (Ehn, 1988), Participatory Design: Principles and Practices (Schuler and Namioka 1993) and Design at Work (Greenbaum and Kyng) helped provide some early guides for the use of participatory design of software and the biannual Participatory Design Conference sponsored by Computer Professionals for Social Responsibility helps to foster its continued evolution.

Participatory design is not a panacea. People may not want to participate; in many cases they quite plausibly determine that the disadvantages outweigh the advantages. Participatory design can certainly be time-consuming and higher quality of the end product cannot be guaranteed. Participatory design projects can go awry in a number of ways (as do traditional and more orthodox software development efforts.) Software users using mental models based on the software are accustomed to using may enter a design session believing that they have already fully designed the system (down to the last key-stroke short-cut). Because of this possibility (and others reasons), many PD approaches focus on fairly general high-level exercises that are fairly far removed both conceptually and physically from computers.

In some cases, a participation trap may be said to exist. This could happen when people are being brought into an effort that will ultimately make matters worse for them. In cases like this a less cooperative, more confrontational approach may be more likely to bring satisfactory results. Participation gives rise to several issues that probably must be resolved on a case-by-case basis in practice. Potential participants understand this instinctively. If, for example, the participative arena is for show only, and no idea that originates with a participant has any chance of being adopted, people can't be faulted for being dubious of the process. Genuine participation should be voluntary and honest; the relevant information, rules, constraints, and roles of all stakeholders should be well-understood by all. (A person may still decide to participate even if any and all benefits would accrue to the organizers.) Ideally, the participants would be part of any decision-making, including when to meet, how to conduct the meetings, and other processes. Kensing (1983) and Clement and Van den Besselaar (1993) describe several requirements for effective PD.

PD principles, techniques, and methodologies will continue to improve and be better known over time. PD will likely continue to involve bricolage, the ability of the participants and the people organizing the process to improvise. Unfortunately, as Kensing and Blomberg (1998) point out, building on the work of Clement and Van den Besselaar (1993), "the experimental nature of most PD projects often leads to small-scale projects which are isolated from other parts of the organization." (See Eevi Beck's "P is for Political" for more insight on this important observation.) The best way for the process to continue to improve is to build on successes and create incrementally a culture of participation on the job and in society, that is both equitable and effective at designing systems, services, tools, and technologies whose design better meets the real demands and needs of the people.

Until very recently if somebody complained about the media, the typical response was to "turn off the TV." Suddenly it has become commonplace to think of media not as an autonomous system but as an important element in a cultural environment that, like the physical environment, needs to be monitored for degradation and corruption. We need to be able to recognize biases and other problems that we encounter with existing media systems. All messages are made with some sense of the people receiving them. People filter these messages based on their beliefs, values, attitudes, behaviors, and past experiences. Every media message is communicated for a reason — to entertain, to inform, and usually to persuade. Behind every message is a purpose and point of view. The advertiser’s purpose is more direct than a program producer’s, though both may seek to entertain. Understanding their purposes and knowing whose point of view is being expressed and why is crucial to being media literate. Yet the basic motive behind most media programs is profit through practices like the sale of advertising space and sponsorships. These reasons are also important to consider because all media messages are owned. They are designed to yield results, provide profits, and pay for themselves. All news and entertainment programming, including film and television, try to increase their audiences to attract advertising dollars. Understanding the profit motive is key to analyzing media messages. Messages are communicated through the use of elements like sound, video, text, and photography. But most messages are enhanced by the use of visual and technical elements– through camera angles, special effects, editing, or music. Analyzing how these features are used in any given message is critical to understanding how that message attempts to persuade, entertain, or inform. Because messages are limited in both time and purpose, rarely are all the details provided. Identifying the issues, topics, and perspectives that are not included can often reveal a great deal about the purposes of media messages. Because media messages tell only part of the story and different media have unique production features, it helps to evaluate multiple messages on the same issue. This allows you to identify multiple points of view, some of which may be missing in any single message or medium.

These are but some of the issues to be discussed when considering the problems and challenges associated with the term media literacy. Other approaches include concerns about monitoring ownership and the political economy of these systems in the global economy, about interpretation, evaluation and critique of media messages, about knowledge of how media impact and influence, and about how to address the changing needs of a world where media constantly evolves.

A critical autonomy approach to media education addresses these concerns within an educational context. As part of the school reform movement of the past decade, media education scholarship assumes a student centered pedagogical practice in which the student is viewed as an active, aware participant in learning, a lifelong learner, and a self-motivated and self-directed problem solver. This image of the learner is an essential consideration not only in the design of media education, but also within the larger pedagogical frame in which the curriculum is negotiated. According to Boomer (1992), negotiating the curriculum means deliberately planning to invite students to contribute to, and to modify, the educational program, so that they will have a real investment both in the learning journey and in the outcomes. Negotiation also means making explicit, and then confronting, the constraints of the learning context and the non-negotiable requirements that apply. (14) Masterman argues further that "if students are to understand media texts . . . then it will obviously be helpful if they have first-hand experience of the construction process from the inside" (26). To this end, media education includes media production, what Masterman dubs "practical work," as a pedagogical practice which enables students to create media products. Thus, students are actively engaged both with the production of media and the workings of the classroom.

As a result of their interest in student centered learning, scholars of media education aim to develop curricula which consider the forms and practices of education and of pedagogy. Curricula which are inquiry oriented tend to offer activities which stress critical strategies, and pedagogy centers around the creation of a dialogue -- i.e., not just discussion, but the kind of talk that leads to dialectical thinking. In this context, divergent readings of texts are positively valued for their potential to stimulate further analysis and thus growth in understanding. The aim of media education is to encouraged a heightened self-consciousness about the processes of interpretation and meaning making and provide people with an opportunity to recognize that everyone uses a selective and interpretive process to examine media texts. This process and the meanings obtained depend on psychological, social, cultural, and environmental factors. In this view, then, media education strives to enable people to understand how media texts come to have a range of meanings or readings ascribed to them, and to develop even richer, more critical readings.

Contemporary media educators are also beginning to challenge traditional notions of literacy. Literacy, by definition, refers to the ability to read and write. But scholars insist that there are "languages" other than print, such as those related to the mass media, which also need to be considered within the definition of "literacy." Visual literacy, for example, has been described by Messaris (1994) as "greater experience in the workings of visual media coupled with a heightened conscious awareness of those workings" (2). And Masterman has argued that since both print and visual literacy involve "the deconstruction of texts by breaking through their surface to reveal the rhetorical techniques through which meanings are produced" (127), any education for "literacy" should focus on that process, rather than on the symbolic form of a particular set of "texts."

Even where most political settings are biased against certain people (the poor, women, youth, stigmatized groups, recent immigrants, disabled people) there are some some institutions and cultural values that support wider participation. It takes great energy, persistance, and strategic action to expand democatic practice. For example in fishing villages in southern India, the long-established Catholic church, newer fish-worker unions, and women’s associations contained values and practices that innovators could use to increase participation by disfavored groups, often by starting new political settings such as neighborhood assemblies. Trying to change formal and informal rules of participation in existing political settings usually runs up against entrenched elite power. New and reformed settings can establish a base of democratic experience for pressing change in older, powerful settings.

"We view the process and product as interwoven and equally valuable. Part of our task is to practice and develop the skills of civic democracy and volunteer participation." - Richard Conlin, Sustainable Seattle co-founder

Doctors take a patient's temperature to get some understanding of the person's general health. Although this is only one measure among hundreds or thousands of other possible measurements it is judged to be important enough — and acquired easily enough — to be warrant its acquisition. An indicator is typically a single measure that can be acquired over time to help ascertain the general health or condition of a larger, more complex entity, like a lake, city, or society. It helps serve by being a stand-in or proxy for that whole.

Indicators are often devised and used by scientists, economists and other professionals to help inform them on the status of what's important to them. And just as the medical community has selected temperature as one indicator among many possibilities, these professionals have selected theirs. And, like other measurements, these can have far-reaching consequences which basically depend on they're interpreted, what meaning is ascribed to them, and what's done with them. Needless to say, communities — especially those that are struggling to stay alive — generally play no direct role in the development of these indicators, nor do they design their own.

In 1991, a group of social activists in Seattle launched an ambitious multiyear project around the idea of sustainability. Though many people today view sustainability as largely an environmental paradigm, it is one that can capture the long-term cultural, economic, civic, and educational health and vitality of a region as well. Because sustainability is a complex term and difficult to define and comprehend, the first goal was the development of a set of "critical indicators of sustainability" that would assist in defining the term and defining Seattle’s current status.

Since that time the project has matured into a community-wide program divided evenly into research and community action. One commendable aspect of their effort has been the patient, evolving, consensus-driven manner in which the project has taken shape and unfolded over time without being driven by set agendas.

When the project was launched, the "indicators of sustainability" were designed to form its intellectual as well as motivational foundation. Indicators are measurable values that accurately reflect and coalesce several factors that are deemed to be important. The selection of indicators as core constructs of the endeavor demonstrates the founders’ commitment to a long-term rather than a quick-fix effort, for it is only by examining how the values of the indicators change over time that an understanding of trends can arise. Examining changes over time may also bring to light relationships between indicators. Two indicators, for example, may actually bear inverse relationships to each other.

When people in the community identify indicators that are important to them, the indicators are more liable to carry personal and operational meaning than when social scientists in an ivory tower identify theoretical constructs that are significant only to an academic community. The indicators are carefully chosen to reflect activity within a community that is desired or not desired by that community. Furthermore, because the community identified the indicators, there is a feeling of ownership and confidence in them.

While Sustainable Seattle’s report on Seattle’s critical indicators presents a useful snapshot of several important aspects on the community’s agenda, it does not by itself create a sustainable society. According to their newsletter (Sustainable Seattle, 1994), ". . . understanding trends in our community is only the first step in the journey towards sustainability. The next step is to change the community." To that end, Sustainable Seattle initiated a Communities Outreach Project "to create measurable improvements in the behaviors and practices that drive the indicators, both on large and small scales, as a result of homes and organizations changing their behavior in response to this project." Their ambitious goal "is to enable and inspire people in the many different communities in greater Seattle to transform the values of sustainability into actions that will move Seattle, the region, and the planet towards long-term cultural, economic, and environmental health and vitality."

The Worldwatch Institute identified and assessed 50 social, economic, and environmental trends which they labeled the Earth's "vital signs" to help show the important role consumers can play in demanding environmentally friendly products. .Indicators can also be used in international or other large-scale collaborative projects. A new international effort between the US and Canada that monitors the health of Puget Sound Georgia Basin where salmon and orcas are endangered in Washington state and in the province of British Columbia shows another use of indicators (Stiffler, 2006). Of the nine indicators that the project has established five of them are declining (Urbanization and Forest Change; River, Stream and Lake Quality; Marine Species at Risk; Toxics in Harbor Seals; and Marine Water Quality) while the remaining four have not shown progress (Population Health; Solid Waste and Recycling, Shellfish; and Air Quality). Scott Redman from the US team stated that the indicator project "puts press then for us to catch up, or the other way around." There is a web site that includes data as well as a large number of suggestions for people and groups who want to help improve the situation.

The Bulletin of Atomic Scientists through its "Doomsday Clock" offers a variant on this concept. The clock measures the state of worldwide nuclear danger (not just from a US perspective) and graphically reports its findings in a clock whose hands are approaching midnight — nuclear apocalypse. Moving the hands is not taken lightly, "Because the Doomsday Clock is the world’s most visible symbol of nuclear danger, any decision to reset it is taken with great care and only after significant deliberation by the Bulletin’s board of directors, in consultation with the board of sponsors." It is interesting to note the infrequency within which the clock has been reset: 17 times in 56 years. The two boards reset the hands infrequently to demonstrate significant developments; the clock does not respond, "to every change in the global security environment. If it did, it would be in almost constant motion and would lose much if not all of its symbolic resonance. "

Many of the patterns in this pattern language — including this one — could be used as indicator generators. What indicators, for example, could be used to show whether humankind's Civic Intelligence is increasing or decreasing? Virtually any area, conceptual or actual, could be a source of indicators. And in any area, it will be important to think of what possible actions could comes after the indicators are developed before they're identified. What to do with information? Who could use the information? What resonance could the information have with various people and groups? 

We are not, for the most part, born unhealthy. We become unhealthy. And even for those born unhealthy, a great deal of ill health may have been preventable. The campaign to find the cure for breast cancer is a good example of health information that neglects any causal connection between ill-health and the environment (in this instance, an environment which includes the use of estrogen in prescription medication), and ignores political or social change that might address environmental causes of the disease. This pattern of information, in which action comes only after the individual becomes ill but nothing has been done to prevent illness in first place, focuses on individual responsibility with no questioning of the established social order. The unspoken message is that breast cancer just happens. It is up to the individual to get involved with a screening program for early detection and treatment. Information on research that investigates environmental effects to the development of breast cancer is not part of mainstream health information.

Public health information about diabetes further illustrates the lack of emphasis on the connection between environment and health. Among Native Americans, diabetes (like most other non-infectious chronic diseases) was virtually unknown before World War II. Now, in some tribes, over 60% of adults have diabetes and the age of onset is decreasing with each generation. Much of the research on diabetes among Native Americans focuses on genetic causes or on molecular level differentiations of diabetic types. It gives short shrift to how the disruption in traditional diet and life style and the devaluation of traditional medicine correspond with the dramatic increase in the disease. The connection of indigenous people to the environment that they come from, the types of foods they eat, and activities they perform to prepare those foods are not considered an active component in their health. Diabetic health information focuses on what the individual can do to access mainstream diets and medicine. It does not validate traditional knowledge that prevented diabetes in the past, and ignores how the community as a whole can work together to recreate that knowledge. This does not mean trying to reestablish life as it was 60 years ago, but it does mean putting the current problem in a holistic context that includes history, indigenous knowledge, the interaction between diet and environment, and reasons for lack of access even to non-traditional healthy food.

In 1854, John Snow removed the handle from a London neighborhood water pump that was located a few feet from a sewer ("John Snow Pub," 2006). He believed that this sewage was causing the epidemic of cholera deaths in the neighborhood. Epidemiology textbooks emphasize Snow's connection of cause and effect as the first public health intervention of the modern era. They ignore an analysis of cause: industrialization and dislocation, poverty, over-crowding etc. What options for water did people in the neighborhood have without the pump? Seldom mentioned is that, due to the demand of a thirsty public, the handle was replaced six weeks after its removal.

Public health programs must include methods to share power with communities they hope to help. What are the contributors to ill health in their communities? What are the barriers to good health that the communities identify? Information needs to realistically address what is within the control of the individual and what will take groups of people working together to solve. Methods to improve health in disadvantaged communities must reflect the larger social change and shift in power needed.

Health information such as Fast Food Nation (Schlosser, 2002) needs to be the norm, not the exception. This book chronicles the entire environment that produces fast food, including social norms and values. Similarly, the documentary film “Life and Debt” (www.lifeanddebt.org) shows the destruction of healthy, local food production in Jamaica by the combination of multinational food businesses and international government policy.

Health information needs to do more than simply inform. What does not question the present state of affairs will not, for example, bring affordable nutritious food to poor neighborhoods. Nor will it create safe neighborhoods in areas where children cannot exercise. Better access to information may improve health care decisions to some extent; unless it also generates momentum and optimism for social change then it simply perpetuates a focus on individual behavior and treatment of symptoms that have already occurred. Health information needs to look honestly at the conditions that cause ill health, and engage not only those who suffer illness but the entire social and regulatory apparatus that can play a role in improving the conditions that people live in.

Three distinct approaches to integrating earth's vital signs come from the scientific community, public interest organizations, and enforcement bodies.

Scientific institutions can collaborate to reach audiences in need of earth-related information to solve problems. The work of earth observation agencies to collect and disseminate data and images to important users like humanitarian aid agencies provides one example. Disaster prevention, response, and rebuilding are information-intensive. This fact is illustrated time and time again in the wake of natural disasters. For example, in Asia in 2005, an immediate need emerged in tsunami-affected areas for earth observation and environmental data to help in assessing damage, reaching victims and rebuilding resilient communities. In response to this need, an alliance of European and International organizations is working with the humanitarian community to improve access to maps, satellite imagery and geographic information (The CGIAR-CSI Data Sharing Platform). This kind of effort by the scientific community to ensure that information actually comes back 'down to earth' opens a host of possibilities for more sustainable decisionmaking if scientists in other fields can repeat it. Scientists from communities researching water, pollution and future risks from global warming could create similar initiatives to ensure the information that they gather becomes integrated in decisionmaking in water-scarce areas, in clean water and air policies, and for promoting climate change adaptation in development strategies, to name a few.

Another way earth’s signs are integrated into decisionmaking is by concerned public interest groups and universities gathering, translating and communicating trends that reflect environmental sustainability to motivate improved environmental governance. The outcomes of resource and land management policies such as energy, fisheries, forests, water, urban planning and rural development can be extrapolated from existing environmental data. A key challenge however, is translating scientific information to connect to the public and policymakers. In examples from around the world, organizations locate data reflecting the condition of impacted resources, create indicators of stewardship or sustainability from these data, and translate their findings into insightful measurements, models and maps that are publicly available and understandable to broader audiences. Clarifying the connections between political and business decisions and environmental outcomes can promote environmentally sustainable decisions and reverse negative trends if decisionmakers are held accountable to these indicators. Scorecards of environmental performance (Environmental Performance Index), policy-wise ecological assessments (Hudson River Foundation), and regional indicators and indices of sustainability (Cascadia Scorecard) have the potential to become a systematic part of policymaking if leaders are held accountable for their performance on these measures of earth's vital signs. Currently, information is not available at the right scales and frequently enough for such assessments to be carried in every context, but an increase in reporting has been proven to stimulate better information gathering.

Earth monitoring information has also been used by enforcement agencies, environmental organizations, and governments to improve accountability for the environmental impacts of business practices. Satellite imagery and other sources of management practices can be used to monitor natural resources on public lands, in protected areas, human settlements, etc. One example comes from an initiative in Central Africa’s Congo Basin, an important wood products exporting region to Europe (Global Forest Watch). European procurement standards are the highest in the world, and buyers often demand legally and sustainably harvested wood from their suppliers. A system to monitor the legality and sustainability of forestry operations has emerged that utilizes satellite imagery, tracking whether harvested areas conform to legally-agreed boundaries and harvest rates. By making the findings publicly accessible, consumers use the information in procurement decisions and market pressure can promote better management by companies. Similar innovative applications of earth information can capitalize on market forces and encourage sustainable resource management if public concern is tangible.

Even as technology changes, diffuses, and becomes cheaper, digital inequalities persist. For certain populations, access is impossible or is controlled, skills are lower, support isn’t there, or the tools and resources themselves are relatively irelevant. If the core conversations and the rich information sources are all online, yet not everyone is participating or even able to observe, how do we maintain democracy? Recent calls for a dialogue of civilizations, starting with the United Nations (1998), rather than a clash of civilizations (Huntington 1998) could be taking part online, but only if everyone can see, hear, and speak in cyberspace.

It is not yet well understood, but communities in crisis—be it from poverty, disaster, war or some other adversity—are known to turn to technology for response and recovery. Cellphones, impromptu cybercafés, the Internet, all helped in the Gulf hurricane recovery. Farmers on quarantined farms quickly mastered home Internet use during England’s foot-and-mouth-disease outbreak. The US armed forces now strategize in terms of land, sea, air, and cyberspace. Immigrants all over the world have created digital diasporas. (Miller and Slater 2000) Whatever language people use to describe it, cyberpower is the driver in all these cases.

Hiphop can be seen as a technology-based response to crisis and a cyberpower project. In a community-based seminar, we proposed to create a CD of original raps about IT. Students and community members were skeptical—one said, “We don’t know anything about computers”—but all the music making was digital, the tools were put together in bedrooms and basements, and the result was a compilation of 15 tracks. Sample these lyrics by S. Supreme:

Information technology
Skipping the Black community with no apology
Flipping the power off
On an already alarming deficit,
So please, please, PLEASE, PASS THE MESSAGE KID!
Ohh Umm Diddy Dum Dum
If he don’t turn his Ice off
And turn his head past the gas of Microsoft
He’ll really be lost like the tribe, ‘cause the time is now and that’s a bet
How you throwing up a set and you ain’t on the Net,
Yet you say you’re a G?
I said I’m not Chuck D, but welcome to the terror
If you ain’t ready to build in this information era
Survival of the fittest, our rights get diminished, cats be on their Crickets
But don’t know about Linux

In this track cyberpower is talking about cyberpower.

Another example of cyberpower is our experience with an auction of Malcolm X’s papers. The sale, planned for March 2002, was discovered online, then thousands protested online and the sale was stopped. The process began when monitoring eBay for items related to Malcolm X, we discovered that eBay’s auction house, Butterfields, was about to sell thousands of pages of Malcolm’s diaries and notes, recovered from a storage locker, for an expected price of $500,000. Using the listserv H-Afro-Am, this news was spread across multiple communities of scholars, librarians, activists, and others. The American Library Association then created a story on their online news site which is fed to more sites and individuals. The next day The New York Times did a story. On the third day The Guardian newspaper ran a story about the impending sale and the online groundswell against it. The listservs and the news articles alerted the family and the Schomburg Center for Research in Black Culture at the New York Public Library, who wre able to negotiate the postponing of the sale, then its cancellation. An agreement was negotiated with the seller whereby the materials are now in the possession of the family, housed at the Schomburg’s archives. In sum, the important historical papers (actual) were being auctioned (virtual); thousands of people were mobilized (virtual); traditional media carried the story (virtual and actual); and ultimately the materials were withdrawn from sale and placed intact in a public library archive for scholars and the public (actual).

Another example of cyberpower is told by Mele (1999). Faced with a teardown of their housing project, tenants in Wilmington, Nouth Carolina wrangled the key to a long-locked community room, internet access for the lone computer (actual), and via email and listservs (virtual) recruited architects and planners to help them obtain, digest and answer developer and city plans. They won an actual seat at the negotiating table and, more important, key changes to the teardown plan that included interim and long-term housing for residents.

All sorts of new tools for exercising cyberpower are in wide usage at this writing, for example, MySpace, blogs, wikis, and the online video festival known as YouTube. Use of any of these tools locates you in a lively community. The idea from Putnam (2000) that we’re “bowling alone,” not connecting with other people in an atomized world, is, as Lin (2001) asserted, trumped by the fact that we are not computing alone.