The Balanced Scorecard: Measures that Drive Performance

Citation type: 
Article
Style: 
authored
First name (1st author or editor): 
R. S.
Last name (1st author or editor): 
Kaplan
First name (2nd author or editor): 
D. P.
Last name (2nd author or editor): 
Norton
Publisher: 
Harvard Business Review
Date published: 
"January-February, 1992"