Defining ("destinal") challenge

Pattern number within this pattern set: 
893
Kenneth Gillgren
Gillgren Communication Services, Inc.
Problem: 

dispersed, fragmented efforts
too much to do, not enough time, money, people
fuzzy priorities

Context: 

at several levels of strategic planning and implementationi
chasing good ideas
disconnected efforts

Discussion: 

root of the root

Solution: 

Identify as a team/group the current defining or destinal challenge that makes corporate effort critical

Pattern status: 
Released